How to Start a Career in Digital Marketing

It’s important to note that there are countless potential career paths. Including digital marketing jobs aimed at those new to the field. Who can study as they gain real-world workplace experience. Or work as interns under experienced digital marketing colleagues.

As a relatively new subsector of general marketing, digital marketing is still developing. Which means there aren’t always predefined cambodia email lead eligibility criteria, such as a degree. However, many recruiters will look for applicants with at least a diploma-level qualification.

Therefore, while we’ll look at varied certifications and ways to help improve your prospects of becoming a well-paid professional digital marketer, you might also consider alternative trainee roles or jobs that best suit your skills, interests, and salary expectations.

The Best Qualifications to Achieve to Become a Digital Marketer

Let’s start by reviewing the types of qualifications, certifications, or accreditations that are likely to make you a more interesting candidate to any prospective buy lead employer or agency – with the caveat we’ve mentioned that you don’t necessarily need any formal digital marketing qualifications to become a junior.

Regardless of whether you have existing college or university qualifications, accessing certifications like the Google Ads certificate is often key since recruiters will prioritize candidates who aren’t starting entirely from the beginning and have some familiarity with the tools and platforms they’ll be using.

You’ll find a wide range of free and paid-for online courses that provide a certificate of completion. Google Ads certification is well worth having since it shows that you know how to use the platform. This course is available through Google Skillshop.

Gaining Experience in High-Usage Digital Marketing Platforms and Tools

Trying out SEO software, social media tools, and email marketing apps and being able to discuss how they work with confidence will set you what does a digital marketing manager do apart from other candidates and demonstrate that you have an initial skill set that the business or agency can build on.

There are literally thousands of platforms, apps, and tools digital marketers use.

Rather than suggest you try to learn how to use them all—which would take significant time and also be potentially very costly since some are paid for on a subscription basis—it’s worth picking a selection or choosing tools relevant to the type of entry-level or internship roles you’d like to apply for.