How to promote a car dealership

Speeding up your website loading improves user experience and helps you rank better in search engines.

• Image Compression: Use tools like TinyPNG to reduce the size of images without losing quality.
  • Example : Before compression – car photo 2MB, after – 500KB.
• Minify CSS and JavaScript: Shorten the code of CSS and JS files by removing unnecessary characters.
  • Tools : Use UglifyJS for JavaScript and CSSNano for CSS.
• Use Caching: Set up client-side caching of static resources.

Responsive design

Adaptive design ensures that the site is displayed correctly on devices with different screen sizes.

• CSS Media Queries: Change the library shop style of elements depending on the screen size.
• Example : CSS rules that change the size of blocks on a site for smartphones, tablets and PCs.

Setting up HTTPS

HTTPS encrypts transmitted data, ensuring security for site users.

• Getting an SSL Certificate: Use Let’s Encrypt for a free certificate or purchase a certificate from a reputable provider.
• Redirect from HTTP to HTTPS: Configure your server so that all HTTP requests are automatically redirected to HTTPS.

URL Optimization

Clear and logical URLs improve the understanding of the site’s structure by both users and search engines.

• CHPU (Human-Readable URLs): Make sure your URLs contain keywords and are easy to read.
• Example : Use /kupit-toyota-camry instead of /product?id=123.
• Using Keyword(s): Include keywords in the URL that are relevant to the content of the page.
• Example : For a page describing a maintenance service – /to-avtomobiley.

The use of these technical solutions will improve the usability of the car dealership website, its security and position in search results, attracting more potential customers.

 

Selection of keywords for a car dealership

Keyword research and analysis

Selecting the right keywords is the Πιθανές αποχρώσεις Το πρώτο β foundation of any website’s SEO strategy, including car dealership websites. Effective keyword selection helps drive targeted traffic to your website, improving your search engine visibility for queries related to car sales and car dealership services.

1. Main categories of requests

• Car Sales: Includes car makes and models, as well by lists as general queries like “buy new car”, “car dealerships [city]”.
• Example : “buy Chery tiggo 8 new”, “car dealership Moscow”.
• Service: queries related to car maintenance and repair, such as “[car make] service”, “[model] oil change”.
• Example : “Omoda C5 maintenance”, “Geely Coolray oil change”.
• Additional services: insurance, trade-in, lending, etc.
• Example : “car loan without down payment”, “trade-in conditions”.