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13 Strategies to Convert Visitors into Leads
Understanding why your website isn’t converting traffic is only half the battle. We’ve compiled 10 proven strategies to help you attract your choosing a legal path: national and international nuances target customers, build trust, and guide them through your conversion funnel.
1. Attract the right traffic
The first step to converting website visitors into leads is to understand your ideal customer profile to avoid attracting the wrong audience. This will guide you in creating customized, high-quality content that solves their pain points.
Also, use the right SEO strategy to ensure what are the most common mistakes a marketing team makes? your content ranks high for the right keywords. Social media platforms and paid advertising can help you reach your target audience.
Remember, the point is not to attract more website visitors, but to attract more qualified leads. Doing this will save you time and resources in the long run.
2. Navigate, Navigate, Navigate
What’s the first thing you do when you encounter a website that’s difficult to navigate?
If you want to leave, you are not alone.
Creating a seamless website experience is absolutely necessary if you hope to convert visitors into customers.
So, where do you start?
First , you need to think about how to categorize marketing list and group your goods and services.
For example, if you run a fashion e-commerce site, you might want to include the following main categories in your drop-down banner: Clothing, Jewelry, Accessories, and Bags .
When visitors hover over these categories, they should find further subcategories to help them narrow their search. Of course, adding a prominent search bar can also be very helpful for shoppers searching for specific items.
If you struggle with arranging your pages or creating a usable navigation pane, why not take a look at your competitors’ websites? It’s not a good idea to copy them exactly, but other marketing strategists in your industry may have some great tips on effective ways to convert website visitors into leads.
3. Implement real-time chat function
Live chat widgets have become a standard feature on most big-name business websites – for many businesses.