With the developing technology, the increase in the area of use of the internet has made the internet an indispensable area for both users and businesses. While eliminating the obstacle of time and place and providing users with the opportunity to reach them 24/7, the internet has become a center of attraction for businesses, it also allows for appropriate and accurate marketing communication with the technological opportunities it offers. Google Analytics , a type of application of Google, provides information about the traffic it receives from the website, conversion rates, and reports on the progress of advertising activities, as well as providing detail! analysis about the target audience such as age, gender, and city. All this information allows businesses to make correct directions in line with the analysis, contributing to the increase in brand awareness.
What is Google using Google Analytics?
Google Analytics not only identifies users who visit your website or mobile application; it also keeps track of all their interactions and provides reports on them. 3 great reasons why negative reviews help with seo and online reputation management. The Google web analytics tool is free to use. Google Analytics contributes to digital marketing efforts by providing businesses with detail! analysis on user behavior, location information, and what is the difference between web and game developers conversion rates. The Google Analytics system is built on four main components. These components are data collection, data processing, configuration, and reporting, respectively. Data is collect! with the help of Javascript code snippets.
Javascript provides detail!
information about which URL users visit, which search engine they log in from, or which device they log in from, such as a mobile or laptop. All data collect! during the data processing process is sent to Google servers. It is then categoriz! and turn! into a meaningful whole. In the configuration process, the alb directory data is process! and sav! in the database. The data does not change after saving to the database. Finally, the reporting component is realiz! where the collect! data is present! to the users.
How to Use Google Analytics ?
The Google Analytics login system includes a JavaScript code that you ne! to install on your website. This code creates an interface for users to analyze data. You can easily start using Analytics through your Google account.