Creativity, considered by some to be a simple act of mixing existing elements into new configurations, is treated by others as a para-divine act.
According to them, creativity reaches into spirituality, unconscious elements of culture ( memes? ), it is something a bit out of this world.
Ian Padgham’s creations make us realize that telegram blast perhaps creativity works best when we are slightly deceived by it. Or at least we are not fully aware of whether what we are looking at is real – whether it belongs to our reality. Such cultural products stop us for a moment in the stream of everyday life and allow us to look at the world from a different perspective. To put it loftily: they enrich us. And this is just an advertising creation.
We should give more voice to the kind of creativity in business that can turn boring out-of-home into out-of-this-world.
Contents:
- Hyper-realistic computer-generated ads
- Netflix focuses on gaming
- Google is in talks with Universal Music
- Amazon’s advertising business is doing well
- Apple and fintech
- OpenAI releases web crawler
- Disney – entertainment in the era of new technologies
- What do marketers think about AI?
- Don’t Like Commuting? Google Has the Answer
- Art World Figures on Tinder
- Shorts
- Weekly Tool
- Local SEO. Blog Knowledge
Hyper-realistic computer-generated ads
Ian Padgham is a digital artist who creates advertising formats called “faux out of home” (FOOH). They involve the production of hyper-realistic CGI (computer-generated) films. Examples? You’ve probably read about them in the media recently: a giant Barbie in Dubai or a London tube train with huge eyelashes and Maybelline mascara. These creations blur the line between the real and digital worlds. And they offer advertisers a chance for viral success launch ais with a custom model on the Internet. Padgham’s work for Maybelline generated an impressive 46.4 million views and over 2 million likes on social media. However, critics point out the possibility of manipulating the audience. After all, the media reported on giant Barbie or eyelashes on the tube as if they were something that happened (100%) in real life.
📰 AdWeek (Paywall)
🎥 Ian Padgham on Instagram
Netflix focuses on gaming
Netflix has introduced a new app called “Netflix Game Controller,” which will allow subscribers to play games on their TV using their phone as a controller. While the app is already visible in the App Store, there’s no word yet on which games will be available cell p data on TV screens. This is another step by the streaming giant that shows it wants to seriously expand its portfolio and gain a strong foothold in the gaming world. In October 2022, Netflix’s VP of gaming, Mike Verdu, spoke about the company’s plans to expand cloud gaming and open a new gaming studio in California. Since launching in November 2021, Netflix has released over 50 titles.
