Timing is key when sending emails. If you give your subscribers the information they need at the right time, you can significantly increase your open rate. The holiday season is a great time to send a newsletter. This is the time of year when your target audience is looking for gift ideas and special offers.
Example: 3-day fit guide
Use brackets for specific content
If you want to share useful content phone number database that will create value for your readers, such as a case study or report, you can highlight it in your subject line using parentheses. Content placed in parentheses is usually associated with some kind of bonus. For maximum impact, place these parentheses at the beginning or end of your subject line.
You’ve probably noticed that square we compar them to others brackets are preferred over the more traditional round brackets. Since square brackets are not used often in writing, they can effectively frame your special content and help make it more noticeable.
Example: How to Get More Customers Through Linkedin [PDF]
Add emojis
While special characters often cuba business directory trigger spam filters, using emojis can grab attention and even add more context. According to a report by Experian, adding an emoji to your subject line can increase your open rate by up to 45%.
The trick when using emojis is to find one that is easy to recognize, relevant, and professional, so you’ll likely have a limited list, but considering you only need to include two emojis at most, that might not be too much of a disadvantage.
Some of the most popular emojis to include (Unless you have a really good reason to include one, leave it out):
- Star
- Aeroplane
- A red heart
- Smiley face
- Gift
- Sun
Ask a question
Questions give your subscribers a reason to read more of your emails and provide an immediate dialogue that increases the likelihood of your email being opened.
Example : Is your website generating leads for you?
Writing an email subject line can be pretty simple, but creating a subject line that will motivate your recipients to open your emails requires a bit more finesse. That’s why it’s important that your subject line grabs your attention as much as the body of your email.