Do you know when the next anniversary is?
Anniversary and public holidays are an obvious opportunity to use in your campaign emails. One of the most used anniversary days is Mother’s Day, but there are many more!
Have you heard of National Chocolate Day or Talk Like A Pirate Day? Of course, you need to find days that suit your brand. Check out the National
Day Calendar for more anniversary days right here.
Holidays & Celebrations
Even if you run a webshop, you can overseas data easily give your permissions a form of gated content that adds value to your product.
It could be a jeans guide, a guide to washing your clothes correctly or a maintenance guide. If
you use it in the right way, your permissions will love getting the extra value and knowledge that you give them.
It’s rare for fashion brands to share guides to travel destinations, but in
this case MOSMOSH manages to do so, which is also a perfect way for them to showcase their products as must-haves for the holiday.
3. Before and after stories
Your product creates value for your significant time savings on marketing campaigns permission (hopefully!), and you should leverage that value in your storytelling. Tell your permissions how Marlene got better skin from using your cream, or how Bo has never had more confidence after he started wearing your shirts.
Your permissions will be able to identify with your storytelling, which will strengthen the relationship between them and your brand.
4. Shop the look
Whether it’s a picture of a celebrity, a campaign text services photo, or something completely different, you can inspire your email list and make it easy for them to “get the look” if you have similar products.
MOS MOSH has shot some beautiful campaign photos and is using a Shop the look campaign email to showcase the products from their campaign photos.