Google has announc that they will start showing Google Shopping results that you don’t have to pay for from the end of April 2020. Yes, you read that right. Free Google Shopping clicks and impressions. Unfortunately, they will roll it out in the Unit States first and the rest will follow later this year. If there is a concrete date for the Netherlands, we will of course let you know right away. In this article you can read, among other things, how to set it up in advance.
Google has been planning to make Shopping results free
for some time, but this has been accelerat by the Corona crisis. Many physical stores have had to close their doors and are forc to offer their products online. Google now wants to offer this group a helping hand by implementing this more quickly. In Google’s announcement blog about this, they put it as follows: ” In light of these challenges, we’re advancing our plans to make it free for merchants to sell on Google. Beginning next week, search results on the Google Shopping tab will consist primarily of free listings, helping merchants better connect with consumers, regardless of whether they advertise on Google. With hundrs of millions of shopping searches on Google each day, we know that many retailers have the items people ne in overseas data stock and ready to ship, but are less discoverable online. ”
Google therefore sees opportunities mainly for (smaller) parties that are not yet easily found to also sell their products via Google Shopping.
You don’t have to pay anymore
If you read the blog and the quote above stay calm and think clearly carefully, they specifically talk about the Shopping Tab and primarily free. So there is still room for traditional paid Shopping results. Bas on the current information, we expect that aol email list the Shopping Tab will mainly be fill with free results and that you can give yourself a boost by paying, for example. This is similar o Sponsor Products on marketplaces such as bol.com. Just to be clear, this is the Shopping Tab.
