As a general rule, the more expensive the product around which the silo is built, the finer the silo should be. This is because more expensive products are typically more competitive in the SERPs and therefore require a higher level of specialized topical expertise to rank.
Returning to our coffee site example, this means you might want to “silo” espresso machines by brand or price range. Conversely, cheaper products, such as coffee grinders, mugs, and tampers, can be grouped into a general “coffee accessories” silo.
Assigning child pages to a silo
it should be obvious which silo they belong to. This whatsapp lead is especially true for affiliate sites, where the silos are likely based on different types of products.
Simply assign the child page to a silo based on the product featured on that page.
The only time it might not be clear which silo to assign your child pages to is when they discuss more than one type of product, and you have phone number spanish dedicated silos for each type of product discussed on that child page. This often happens with pages that target product comparison keywords. For example, if we have a page targeting the keyword “Nespresso machine vs. espresso machine,” and we have dedicated silos for Nespresso and espresso machines, then it’s not clear which silo this page belongs to.
In cases like this, we must remember that a silo that actively invests in the sector must have a minimum of eight pages within it to build topical authority. Therefore, we can choose which silo to add this page to based on these needs.
If both silos have more than these 8 pages then we should add it to the one with fewer pages.
If you have keywords from secondary pages that don’t fit into a silo, set them aside for now. A new site is unlikely to rank for keywords it doesn’t have thematic authority on, so they shouldn’t be your priority.
Select a silo to start working with
It’s a good idea to start working in the silo with the least competition. The more silos you build, the more authority your site will have, allowing you to compete in more competitive silos.
Ranktracker’s keyword difficulty metric can help you determine the competitiveness of each silo. Simply take the average difficulty of each keyword within a silo. The one with the lowest average difficulty should be the one you start with first.
Step 3: Create your silos in WordPress
When creating our silos in WordPress, we want to remember that silos are connected to each other through navigation structure, URL structure, and internal links.