Exit Intent Technology: How It Works

This technology offers a unique way to increase your website’s conversion rate without having to spend a lot of money.

There may be many ways bulk sms master to increase your website conversion rate and convert more visitors into customers, but one of the most effective ways to get more leads is to use exit-intent popups in your marketing and business growth efforts.

What is Exit-Intent Technology?

Exit-intent technology is used to capture more leads and reduce shopping cart abandonment by displaying zoom or widgets after the visitor’s cursor leaves the website frame.

What happens when there is no cursor (such as on mobile devices and tablets)?

Here at PopTin , we developed an exit-intent solution for:

An exit-intent popup appears when a visitor comes to your landing page and tries to click “back” to go to a previous page, such as a Google SERP result.

What are pop-ups?

Pop-ups are small windows that appear on your computer or mobile device screen when you visit a website or use certain applications. Pop-ups are designed to attract your attention and display information such as advertisements, notifications, or requests for action.

Why Do Exit-Intent Popups Work?

There are several reasons why exit-intent overlays are so effective:

1. When a visitor decides to leave the website, his/her mind is clear about the next task. This is the best time to grab their attention and present them with an irresistible offer.
2. When you show your visitors a popup in the middle of the screen, they have to make a choice. They have or don’t have distractions – they can interact with the popup and leave their message or close the popup.
3. Most of the time, you won’t offer the same content on your landing page as in your exit pop-up. If a visitor doesn’t convert to your page, you might suggest a different CTA (call to action) or higher-value content to entice him/her where he/she is hesitant.

When should you use an exit popup?

If you target the right pages and the right audience, exit-intent overlays can be a great opportunity to showcase special offers from your brand to your visitors.

Exit popups on landing pages, business websites and online e-commerce stores .

Here’s a scenario: A visitor comes to your online store and adds a few products to the cart within a few minutes. Then, he starts the checkout process, and just before inserting his credit card information, he decides to wait for a better price, or his daughter just calls him to ask about an email she sent, distracting him from completing the purchase.

With exit-intent popup examples like this one, you can save abandoned carts like this one and increase your revenue by 20%-30%.

In the following paragraphs, we’ll show you a case study on exit popups on landing pages.

Exit-Intent Popup Examples and Case Studies

How Poptin’s Exit Popups Helped Reduce Sales Costs by Over 50%

Overview

The campaign discussed in this case study targeted a local Israeli brand of robot vacuum cleaners (hereinafter referred to as the “Robot Brand”). The experiment was conducted in the second quarter of 2017 (April-April), and the data was compared with the second quarter of 2016.

The goal of this experiment was very clear, using Poptin could significantly increase conversion rates. Keep in mind that the robot brand is in a crowded market with fierce competitors such as IRobot. Therefore, advertising costs did not get much cheaper from 2016 to 2017. The robot brand had to do everything it could to increase conversion rates.

experiment

In the second quarter of 2016, the robot brand ran an AdWords campaign with an average monthly budget of $2,200 for a specific landing page. The average conversion cost per lead for the landing page for this PPC campaign was $77. The total budget for the entire quarter was $6,600, and the landing page generated 86 leads.

In Q2 2017, the robot brand wanted to use the same landing page, only this time combined with Poptin. The robot brand created two popups and used Poptin’s A/B testing feature to show them to visitors (the same template was used only for different copy and design):

1. Round exit-intent popup designed to grab visitor’s attention with its special shape.

2. A timer pop-up designed to create a sense of urgency. The robot brand did not offer any discount in the poptin’s copy (this is important because offering a discount itself can increase conversions).

The result? Amazing!

Now that you’ve seen how exit-intent popups work, let’s look at how to make them work for your brand.

First, let’s start with the things you should avoid at all costs when using exit-intent technology.

Avoid Exit Popup Errors at All Costs

Asking for a lot of information

When father’s day popup design ideas for online store owners a user visits your site, clicks around, and is ready to leave, showing a popup with a bunch of fields is not ideal. They’re already ready to leave your site, and this may push them out faster.

In this example from Neil Patel, he only asks for the website URL and nothing else.

The purpose of an exit-intent popup is to engage and convert. Therefore, the easier the conversion process (signup) is, the better. This is also a proven fact – studies show that you can increase conversions by more than 120% by using fewer fields in your exit popups.

Cunning use of a non-existent “X”

We get it — brands want their exit popups to drive results. But that doesn’t mean using shady methods to achieve that goal. You don’t want to create discord and sever relationships for the sake of your strategy.

That is, don’t make it difficult cell p data for users to exit the exit popup. The “x” should be easy to see and click. User experience is important to both Google and users. So don’t compromise your trust and rankings by wanting to force visitors to convert.

This doesn’t work. Studies show that just modest improvements in customer experience can increase your revenue .

Showing irrelevant offers

When a visitor reaches a specific page, blog post, or other form of content on your website, it’s crucial to display offers that are relevant to their search and intent. Well, that is if you really want to convert your visitors into subscribers.

At this point, make sure you are tracking user behavior so you can deliver the right message at the right time. In some cases, you can use a little common sense.

For example, The Idle Man offers a free fitness e-book, and a pop-up window on this page offers a chance to win a pair of Nike Air Jordan sneakers. It has all the other important elements, including a simple registration process with only one field and a visible “x”.

This is a relevant popup because their target audience is people who are interested in fitness and equipment used for working out or training.

If there’s anything you can learn in marketing, it’s that triggering the right message at the right time is key to conversions.

Next, take a look at some of the elements you’ll want to ensure are present in your exit-intent popup.