- In November 2022, OpenAI changed the game with the launch of ChatGPT , which has become one of the most widely used AI tools in the world.
- In 2023, Microsoft officially integrated AI into Bing, paving the way for a more interactive search experience.
- In mid-2024, Google officially launched Search Generative Experience (SGE), which uses artificial intelligence to provide instant answers to users within the search results page itself, without the need to click on links.
What actually changed?
The most notable change has been in user behavior and the nature of search results themselves. According to a SparkToro report , the percentage of ” zero-click searches” has reached 18% in some industries, meaning users are getting their answers without actually visiting a website. This shift not only threatens traffic, but also reshapes the entire philosophy of search engine optimization (SEO).
Generative SEO: When the answer becomes more important than the link
In light of these transformations, it’s no longer enough to simply insert keywords into your article and expect to appear on the first page. Google mobile phone number data updated 2025 no longer simply displays links, but rather provides the answer directly through artificial intelligence. This is where a new concept in the world of SEO has emerged, known as Generative SEO, an approach that relies on:
- Write AI-ready content that can be embedded into a Google SGE or ChatGPT answer.
- Use a clear structure based on headings and organized paragraphs.
- Support content with statistics and reliable sources.
- Answer user intent accurately, not just keywords.
The Impact of Artificial Intelligence on Marketing: More Than Just a Tool
Artificial intelligence has not only changed the way we write content, but also the way we search, analyze, and consume information. If you’re looking to improve your Google ranking today, you need to understand how AI systems think and how they evaluate the quality, understandability, and reliability of your content.
Technological transformations from 2020 to 2025 have ushered in a new era for SEO concepts. It’s no longer enough to stick to an example of implementing a specification block for b2b technical basics alone. There’s a pressing need to think in ways that keep pace with the evolution of artificial intelligence and consider how content appears within generative, voice, or real-time results. While SEO principles remain a fundamental reference, applying them today requires a smarter, more flexible, and future-ready perspective.
Are you ready to take your content to the next level and speak the language of artificial intelligence?
At Nakatb , we don’t just write to rank high in search results. We design content that aligns with the future of search and addresses today’s and tomorrow’s algorithms. Let us reshape your digital presence to ensure your appearance in generative search results and boost search engine confidence in your site. Contact us now at the best SEO company and begin your journey to write smart, reliable, and innovative content, exactly as Google’s 2025 algorithms require.
Where does Google stand today in the multi-platform search landscape?
To confirm Google’s centrality in the search world, even with the advent of AI and generative technologies, we present this recent statistic published in October 2024 by SparkToro , based on data from SimilarWeb and Datos platforms.
The following figure shows the market share of searches across various platforms (web and mobile), including traditional search engines such as Google and Bing, AI-based search
What does the statistic reveal?
- Google still dominates with over 83.5% of the market share, highlighting that strategies to improve your site’s Google ranking remain of utmost importance.
- YouTube comes in second india number list with 6.79%, highlighting the growing power of visual SEO.
- ChatGPT holds a 4.33% share, a huge number that indicates that AI’s impact on marketing has gone beyond experimentation and become an actual source of research.
- Bing holds a 1.97% share, which is an indicator of the need to optimize content for more than one search engine.
- The remaining social platforms combined represent 3.37%, reflecting the growing importance of SEO within social networks as well.