Despite eCommerce SEO settings having the highest ROI of any eCommerce marketing campaign, most online stores proceed with little or no consideration for search engines. Instead, they rely on social media or paid advertising. These are great, but they all require ongoing effort and revenue streams. SEO, on the other hand, only requires effort at the beginning — once you rank, you’re practically selling on autopilot with no recurring expenses.
Essential Tactics to Include in Your E-Commerce SEO Strategy
The best eCommerce SEO strategy includes:
- Keyword research to find the types of keywords customers are searching for
- Site architecture based on your keyword research
- On-page SEO through strategic keyword optimization in meta tags and content.
- Technical SEO, which helps ensure that search engines can crawl your site efficiently.
- Local SEO to help drive local organic traffic
- Content marketing to attract additional organic visitors.
- Link Building to help improve your website authority.
- Measuring SEO Success with tools like Google Analytics and Ahrefs.
What is SEO and Why Should You Care?
Search Engine Optimization (SEO) is a scientific way of optimizing your website around specific keywords in order to rank higher in search how to build telemarketing data results like Google. While there’s a lot to know about the technical aspects of SEO, there’s also a creative user experience and design side to it. But optimizing your site ultimately means one thing: creating the best possible result for your target keyword. Google’s goal is to rank search results that answer all of the searchers’ questions so that they don’t have to go back to Google for another answer. So how do you do that?
- Uncover the most comprehensive answers to the widest range of questions on the topic.
- Use better images, videos or examples to explain your thoughts.
- Provide a better user experience through a faster site, a better mobile experience, a more intuitive interface, etc.
- Get people talking about you (and linking to you). Additionally, a study by SEMrush examining 13 ecommerce industries found that 5 (music, books, furniture, home and garden, electronics) dominated organic search, with 13 accounting for 80% of all organic and direct traffic.
SEO is a holistic effort of all parts of a business, including social media, marketing, web design, networking, and copywriting. If you’re the best business for a customer to shop from (and you do your SEO homework), you’ll claim top rankings.
You want to rank for a key term like “Valentine’s day gifts
In the search results, Google displays a few ads and then shows the organic listings. But most of the clicks go to the organic results. (Of course, this varies depending on the number of ads and the keyword, but it’s mostly true.) And since ~95% of people don’t go past the first page, the only way to get real results is to get to the top of the line.
Again, this varies, but it’s mostly true.) According to Ahrefs, the keyword “Valentine’s day gifts” gets an average of about 11,000 searches per month. Assuming that 35% of those clicks go to the first result (the average across keywords), ranking #1 for that dokumentuak partekatzea: nola hasi keyword would get you 3,850 clicks. Now let’s say you have a 10% conversion rate (which is pretty low for a keyword with high buyer intent; more on buyer intent in the research section). Ranking #1 for that keyword would net you an additional 385 sales per month.
And that’s just one keyword. Most pages rank for multiple keywords, and most sites rank multiple pages. With a little extra eCommerce SEO effort, you can generate thousands of extra sales per month – all for free. You can even combine SEO with SEM (search engine marketing like Google Ads) to get two search result listings and convert even more sales.
E-Commerce SEO Keyword Research
Keyword research is the first step of an eCommerce SEO campaign. If you follow this step incorrectly, one of two things will happen:
- You will target keywords that are very difficult to rank for and you will not be able to get to page one.
- You rank for keywords that don’t get a lot of traffic or cause customers to buy.
Neither of these situations are helpful, which is why ecommerce keyword research is so important. It will allow you to target keywords that are fairly easy to rank for, have good search volume, and have high conversion rates. But there’s more to choosing keywords than just how difficult they are to rank for or how many people are searching for them. These include:
- To choose the best possible keywords, you also need to take buyer intent into account (aka “commercial intent”). Buyer intent simply means how far along a person is in their purchasing decision. For example, someone searching for “best Valentine’s Day gift” is probably still in the research phase — they may not be ready to buy. They’re probably reading reviews and evaluating items that could be gifts. For example, let’s say they’re looking to buy a watch. If they’re searching for the make and model of the watch instead of “gift watches,” they’re likely shopping around for the best price on that watch, which means they’re much more likely to buy. You don’t have to guess buyer intent.
Often times, buyer intent is related to the average cost per click (CPC) of a keyword, which can be found with an SEO tool like Google Keyword Planner or Ahrefs. This is because the more people are willing to spend to advertise a keyword, the higher the conversion rate!
For example, “Best Product X” is a great potential topic idea for your blog
However, if you really want to take your SEO america email list seriously and maximize your keyword spread, you should consider creating a keyword matrix.
- A keyword matrix is basically a way to research all of your keywords and organize your spreadsheet to quickly identify the best possible keywords to use on each of your pages. KD is based on search volume and search intent (what people are searching for when they perform a certain search).
E-commerce Site Architecture
Once you know the right keywords to target, it’s time to put that information into action. It starts with your site’s architecture. Your ecommerce site architecture, or structure, is how you set up your navigation, category pages, and product pages. It’s essentially about getting the best, most relevant content in front of your users and reducing the number of times.
