Generating new agency business and retaining existing clients has just gotten taiwan telegram a whole lot harder in the current climate. While client marketing budgets may be reducing, brands still need to be active in market. Client-side teams may also be suffering from reduced resources and/or capacity so the need for agencies to fill these specialist functions is vital. For any agency, its most valuable asset is its people. Within your agency you have an array of highly skilled professionals who live and breathe digital marketing. Education is a powerful lead generation tactic as well as a fantastic retention tool and with the sudden surge in e-learning.
Ramp up social content (organic paid)
Publishing valuable content frequently on your agency’s Facebook page, what should you include in your job application email? LinkedIn page, YouTube channel, Instagram and Twitter is advantageous not just because more people are spending time online but also because of the SEO benefits. Being active during this time also showcases how your agency is responding and adapting during this crisis. Look for relevant Facebook and LinkedIn groups to join where you can add value too. Running paid promotion of content especially on Facebook and LinkedIn to targeted audiences is a cost-effective strategy especially if you can lead visitors to a landing page with a value-add download, report or some kind of opt-in. Don’t forget to run paid campaigns to these great Custom Audiences you can retarget across all the social channels
- All visitors to your website
Go niche
Focusing on niche disciplines within digital marketing is a great way cell phone data to stand out. Think of service and industry combinations like Keyword Research for B2B Brands, Conversion Rate Optimization for E-Commerce Brands, Instagram Campaigns for Beauty Brands, etc. Whether you market your services within a niche or you white-label these niche services to other agencies, growth marketer Ryan Stewart recommends identifying your agency’s niche areas rather than competing in broader service offerings that are overflowing with competitors. He also aims to land speaking gigs at niche conferences. With some conferences going virtual, this could be a great time to search for relevant conferences and pitch the organizers insightful presentations you could deliver.