Differences between D2C and B2B models.
Manufacturers accustomed to america phone number list wholesale sales discover an additional source of income by starting to work directly with retail customers. This does not mean that you need to abandon B2B; both models can work in parallel. For example! if a business adds the ability to buy retail through a website or showroom! this will allow:
Sell products at high prices.
Increase brand awarenes say “hello” to success with the right employees by communicating directly with end customers.
Control sales and do not depend on distributors’ conditions.
Collect customer data for personalized offers and marketing.
Thus! the D2C model is not an alternative to B2B! but an additional opportunity to increase profits and strengthen positions in the market.
Features of D2C in e-commerce
The D2C model opens up new india number list opportunities for companies. Brands can combine different formats to build direct relationships with customers: retail! marketplaces! online stores! social media sales! etc. In this section! we will focus on the benefits of D2C in e-commerce.
- Minimizing the supply chain
The product comes directly from the manufacturer to the buyer! bypassing wholesalers and trading platforms and reducing the cost by eliminating intermediary markups. For example! the clothing brand 12storeez sells products through its own showrooms and online store! Adidas also sells shoes through its website or brand stores.
- Saving time
Purchasing through the organization’s official website simplifies the process – the user selects the product! pays for it and receives it directly.
- Increasing customer loyalty
The manufacturer interacts with the buyer! without intermediaries! conveying the company’s values and building relationships with the audience. In B2C! customers are tied to marketplaces! not brands. For example! on Ozon or Wildberries! a user can buy a similar product from another seller.