Therefore, have quality campaigns, advertising channels, products and services to optimize the conversion value with ROAS .
Don’t set the value too high
Don’t set your ROAS too high, especially if you’re just starting to work with this metric now, so as not to harm your campaigns.
This is because, when we talk about conversion campaigns , for example, Google Ads may stop how do you create an effective lead generation process? your ads if they do not reach the high value you defined.
You can start with an average ROAS and optimize, increase or decrease the value according to the campaign performance.
The most important thing is to set goals that are realistic and achievable for your type of ad.
As mentioned before, you need to work with realistic goals and the best way to steps to a successful seo and content entity strategy this is by analyzing data from previous campaigns.
If you haven’t run any campaigns yet, it’s worth using the benchmarking strategy, which consists of analyzing and collecting data from competitors.
This way, you will have a reference and can adapt it to meet your goals. It is important to remember that you need to evaluate the historical data of campaigns that you want to apply ROAS to.
Use conversion value rules
You can optimize conversion values based on geographic location, customer types, and devices.
Thus, these rules adapt the conversion value according to certain conditions, such as america email the value by 10% for people in Curitiba.
Set bid limits
Google Ads portfolio bidding strategies help you automatically meet your performance goals and optimize bids across multiple campaigns.
Here’s how to create a bidding strategy for ROAS:
In the top right corner of your account, click the tool icon and settings.
Under “Shared Library”, select Bidding Strategies
Click the Plus (+) button and choose the type of bidding strategy you want to create (in this case, click Target ROAS).
Enter the name of your new portfolio bid strategy and select the campaigns you want to include.
Enter your bid strategy settings and click Save .
Target ROAS automatically sets bids to help you get the highest conversion value for the return on ad spend you set. It’s worth noting that some conversions may have a higher or lower return than your target.