Check if their image is consistent with
Now let’s talk about the importance of checking bloggers before cooperation . Even if this causes a huge misunderstanding among the blogging community, if you plan to run a business, it’s denmark telegram data better to check, check and check again. Why is this so important? Nowadays, unfortunately, not every blogger can boast of a clean reputation. Many of them have been terribly tarnished over the past year with fake accounts and hostility in the country. Therefore, it is appropriate to protect your brand from associations with a notorious blogger.
My recommendation is to not hesitate to check
Their blog and social media posts. Follow them for at least a month before starting a collaboration. If a blogger shows hostility or dishonesty, you will feel it. your brand and values. This is important because incompatibility can cause dissonance among your audience.
Additionally, you should pay attention to
The blogger’s statistics. Don’t just look at the number of followers. Sometimes anthony bongiovanni founder and ceo blogger activity drops, and they will try to create an artificial scandal to raise interest. Advertising during such a period can be more expensive, and that’s when they will claim the highest sales. Therefore, you should monitor the dynamics of statistics and trust your own feelings – if something looks implausible, it may be better to refrain from cooperation. Remember, your brand and your reputation are at stake, and verification is the key to successful influencer marketing.
In addition, I recommend using third-party
Services to verify the blogger, as many of them cheat their audience with giveaways and bots. When you invest money in advertising, you need a live audience, not an artificially created one. Pay special attention to how the blogger works out the advertising.
Please give me a real-life to cell phone data events example. We meet a girl who is a perfect fit for our brand, her audience is active, and communicating with her looks perfect. She even reveals her statistics to us, please look at it, comment — it looks very open and cool. But as soon as it comes to advertising, she just hugs it and says that she was somewhere, but everything was great. In our opinion, this approach is unacceptable. We want honest impressions — if you don’t like something, let her openly tell you about it. Therefore, before choosing a blogger for cooperation, carefully study how he interacts with his audience and how he works out advertising.