For companies and customers to establish direct and valuable relationships on WhatsApp, they need to let customers proactively contact businesses on WhatsApp, because WhatsApp does not allow businesses to initiate conversations. To do this, companies need to attract interest in their WhatsApp services “from the outside.” A very effective and scalable method is to advertise…
WhatsApp has become an indispensable communication tool for small and medium-sized business owners. Be it daily communication with customers or business negotiations with suppliers, WhatsApp plays a vital role. But imagine how panicked and helpless you would be if one day you suddenly found that you could not log in to WhatsApp! Many people may…
WhatsApp Business API Pricing Meta has announced that it will revise pricing for utility and marketing conversations on the WhatsApp Business API. Meta said fees for useful conversations (such as one-time passwords, order updates, payment reminders, etc.) have been reduced to attract more businesses to use whatsapp blasting as their primary communication channel. For marketing…
