SAMY Alliance presents CAOS, a methodology to “analyze the true effectiveness” of Community Management

By Editorial Staff with No comments Digital MarketingSocial networks Share this content SAMY Alliance , an alliance of agencies specializing in digital marketing and communication present in more than 15 markets, launches its latest study in which it presents its own methodology to “analyze the true effectiveness of community management (Community Management or CM) and…

Google incorporates Gemini models into Performance Max campaigns

By Editorial Staff with No comments Search Engine MarketingDigital Marketing Share this content Google announced yesterday, Thursday, February 22, 2024, the addition of Gemini models to Performance Max with the aim of helping advertisers “create high-quality materials, on a larger scale,” according to the post on the official Google blog signed by Pallavi Naresh, Product…

Amazon Ads announces new capabilities to give Spanish advertisers “greater control over the audiences they reach”

By Editorial Staff with No comments Digital insightsDigital Marketing Share this content Amazon Ads today announced at its annual unBoxed 2023 conference a series of new capabilities in campaign planning, activation and measurement that offer advertisers “greater control over the audiences they reach and faster, more actionable measurement of ad performance.” In this way, there…

Boost your mass email and SMS campaigns with Mailrelay!

A by marketinginsiderreview with No comments Email MarketingDigital Marketing Share this content Do you want to improve your email and SMS campaigns? With Mailrelay , you will have at your disposal a powerful and free tool that will allow you to reach your customers effectively and easily. From importing your contacts to analyzing the results,…