Brand Strategies and Collaboration Opportunities
The second quarter of 2024 has shown a positive performance in the global notebook market, with a 7.8% increase in shipments, according to the latest report from DIGITIMES Research .
This growth has been driven by suppliers’ decision to bring forward shipments due to rising freight costs and increasing demand, especially in the North American ucation market and the market recovery in China. However, challenges remain for the third quarter, where modest growth of 0.9% is anticipat, reflecting brands’ caution in the face of weaker seasonal de telegram database users list mand and higher selling prices on new models.
Implications for IT resellers in Mexico:
The fourth quarter promises a rebound in shipments, with the introduction of notebooks with 10Gbs should prepare for this trend, which could attract market segments interest in advanc technology.
The projection of a 4.6% increase in global notebook shipments for the full year 2024 offers an optimistic outlook for the end of the year, with potential benefits for those resellers that align with these trends.
Lenovo and Dell, with their distinct approaches to the consumer and enterprise markets respectively, represent potential allies for resellers looking to diversify their offering. Dell, in particular, is showing solid growth driven by its focus on AI-enabl laptops, which could be a key differentiator.
The dominant position of Taiwanese ODMs
such as Compal and Pegatron, which will benefit from high demand in the peak season, may be a signal for resellers to seek partnerships with these manufacturers to ensure a steady and competitive supply.
Make sure you stay alert tluctuations in global demand and adjust your strategies to take advan Cconsumer data tage of the opportunities offer by the notebook market in 2024.
Rapid adaptation to new technologies, such abl laptops, and smart in the impact of otp on your marketing strategy ventory management will be key to capitalizing on project growth in the fourth quarter
