B2B clients are looking for specific data: technical specifications! documentation! warranty conditions and delivery terms. B2C clients are guided by the emotional factor: attractive photos! reviews! ease of ordering.
For B2B! it is important to provide the ability to download technical specifications! certificates! instructions and other necessary documents; in B2C! a
link to the product description on the manufacturer’s website is usually sufficient.
In B2B! the price depends on the telegram number list order volume! sometimes it is hidden and available only after registration for legal entities. In B2C! the price is fixed! often accompanied by promotions! discounts or cashback.
An example of implementing prices for B2B.
In the B2B segment! as a rule! they provide the option of paying by invoice! buying in installments! providing a deferred payment stay away from social media and turn off phone notifications and individual conditions for partners. In B2C! online payment (bank cards! e-wallets)! cash on delivery! sometimes payment in installments (BNPL)! installments or credit are sufficient.
In B2B! it is worth considering india number list the possibility of ordering large quantities of goods! a quick form for requesting a commercial offer and an “Add to application” option instead of a standard purchase. In B2C! the checkout process is simpler – a “Buy” or “Add to cart” button! sometimes with a one-click purchase option.
Conclusion
A product card in an online store is not just a page with information. It is a sales tool that can influence a customer’s choice.
Errors in the design of the product card lead to lost profits for the business. On the contrary! a correctly designed card can increase the average bill! reduce the number of returns and increase customer loyalty.
Create product cards based on the needs and interests of your target audience. Mixing these elements in the right combination will increase the chances of successful transactions and customer loyalty.
Client
The government of one of the regions of the Russian Federation approached us with a request to digitalize the voting procedure! which was previously carried out in the traditional format at meetings.