In the digital age , more and more architecture professionals are looking for tips on how to create a marketing strategy to attract more clients. However, to stand out among the fierce competition and attract the attention of your target audience , one of the main practices is to organize your Instagram profile effectively.
For this reason, we have prepared this article with seven valuable tips to help architects improve their marketing strategy on this platform. Let’s go! Check it out below!
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How to promote architectural services on Instagram?
1. Define your Visual IdentityFirst and foremost, it’s crucial to asia mobile number list that your visual identity is on-brand. Choose a consistent color palette that reflects the aesthetic of your work and stick to it across all your posts. This will help create a cohesive and recognizable look for your profile .
2. Highlight your work strategically
Next, your Instagram feed should be a what is b2b, b2c, b2g in sales of your talent and unique style. Organize your posts to highlight your most impressive and diverse projects. Consider creating photo series or videos that showcase the creative process behind each project to engage your audience on a deeper level.
Additionally, a good way to use the platform to your advantage is to highlight your architectural projects. To do this, you must publish them in your stories and then create a tab on your profile. This way, visitors will have access to your portfolio more easily.
3. Use relevant hashtags
Hashtags are essential to betting email list the visibility of your posts and reach a wider audience. Research and use industry-relevant hashtags such as #ModernArchitecture, InteriorDesign, and #ResidentialArchitecture, as well as local hashtags to attract customers in your area.