There is also companies that use EGC give their employees even more control and responsibility. For example, employees are then partially responsible for creating content with which they transfer additional knowlege to their colleagues. Someone with a lot of knowlege or expertise in, for example, cybersecurity, could create content about cybersecurity. With this, the person can help to increase the awareness of his or her colleagues. After all, why would you go and find out for yourself if you can also use the knowlege of your colleagues? The deployment of EGC is a win-win in this situation. The knowlege of your colleagues will be expande, and the colleague who is allowe to share his knowlege will feel appreciate.
We hope that our list of advantages
Moreover, communication consultants in your organization do not have to master subjects that they may not have eaten much of. Increase connection, motivation and involvement EGC can also photo editor influence the motivation and involvement of your employees. Personal stories about real experiences within the company can provide a connection, a bit of humanity and a personal touch. That is important, because as humans we crave connection. Especially in this digital world of hybrid working. So when content relies on the people we know, our own colleagues, it feels more real and relevant. It is easier to feel connecte to an individual than a communication channel.
The main difference between
EGC can therefore be very valuable, especially between all company information and top-down communication. Recognizable stories give employees the feeling that they are not alone in their emotions and challenges, and we will always nee that support. Turn employees into content creators But how do you successfully apply EGC within your organization? An easy-to-use platform and the right incentive turns any employee into a content creator. With positive feeback and nice reactions from colleagues, they will probably even enjoy sharing their experience and knowlege. Use your existing communication Buy Lead channels to give your employees a stage. Think, for example, of an intranet, where people can post blog posts about their daily activities.