Stocks are in freefall, economies are being disrupted, our home and work lives australia telegram data are undergoing seismic changes – the likes we’ve never experienced. And its just the beginning. But with disruption, comes a need to adapt. To make sense of this shifting landscape we here at SEOptimer took a step back to understand how marketers on the front line are adapting, pivoting and optimizing. The more we can learn together and support each other as a community, the better. Website traffic has understandably taken a hit with the Travel industry suffering the biggest decline by far. During this time Neil Patel suggests “when you see your competitors closing down or slowing down on their marketing,
Search behaviors are changing
While traffic is down across several categories, some categories in Google’s YMYL push to call is a feature (your money, your life) category are experiencing big growth in search volumes as consumers are trying to find out more information about the Coronavirus. Topics around media, finance, food and healthcare are all up. Sistrix looked at US searches in the news and health industries and mapped the rate of growth in organic visibility of these sites from Jan 18 to Mar 18. Topping the list was dailyburn.com who provide on-demand workout videos that you can do from home. If possible, your organization or client may be able to leverage News SEO optimization. Greg Jarboe, President at SEO-PR says SEO professionals “may not even realize just how useful press release SEO can be”.
Consumers’ time spent on social media is increasing
Media consumption is undergoing huge changes. In the US, measurement cell phone data firm Nielsen noticed a 22% jump in TV consumption in just 1 city in 1 week. We know historically that in times of crisis, TV viewership can increase nearly 60%. The same is true for social media. In Italy, video streaming on social increased by 66% in February as more people are online and are spending more time in the News Feed. What can your brand or client do with this increased dwell time on social? As more of the population is now working from home, this could be a great time to consider launching online product offerings or services. For content marketers.