Despite the popularity of social media and instant messaging platforms in recent years, email remains the most popular communication channel worldwide. According to research,
- Around 50% of people worldwide use email , and
- An average of 319.6 billion emails are expected to be sent daily by the end of 2021.
However, as customer expectations buy phone number list have changed over the years, businesses are finding it increasingly difficult to connect with existing potential customers via email. According to recent research, 67% of email marketers consider engagement to be their top priority. However, 50% find it a major challenge in practice.
Why?
Because it’s hard to create a subject line that will motivate recipients to open your email.
How to Write Email Subject Headers That Will Increase Your Open Rates?
A good email subject line that grabs attention will motivate your audience to open your email and possibly even click on your call to action.
So, what should such an email subscribers is worth email subject line be?
We have listed them for you below:
1. Keep it short and to the point
The most effective subject lines are only 6 to 10 words long. Your target audience will influence what the ideal length for your email subject line should be, but your subject line should still be no longer than 20 words.
Since most emails are accessed via cuba business directory mobile devices, it’s important to keep your subject lines short. Long email subject lines can get cut off when read via a smartphone, meaning your contact list won’t be able to see the entire content.
2. Include numbers
The main advantage of using numbers in your subject line is that they are faster to read, and they can help you clearly illustrate the benefits you offer.
Example: 80% of businesses will use AI by 2020
3. Create a sense of urgency
No one likes the idea that they might be missing out. So if you can create a sense of urgency, your recipients will come to your website right away to see what you have to offer. This is where you really need to keep your promises to be effective. In other words, make sure your subject line is a true reflection of the content. No reader wants to feel like they’ve been scammed after opening an email.
Example: Deal of the week: 50 TL discount on your subscription
4. Tell a story
In some cases, you’ll need to write the content of your email newsletter so that it reads like a story, but the trick is to find a subject line that gives away the plot without giving away everything.
Example: How did X go from zero to social media hero?
5. Make surprises
The most effective way to increase your open rate is to include a surprise in your email subject line. By offering your subscribers something like guides, templates, checklists, or infographics, you give them a great reason to open your email.