6 reasons to send newsletters/campaign emails
- Newsletters are your direct communication channel to your target group’s inbox, and you should take advantage of that.
- You have the option to adjust the accurate mobile phone number list frequency of your broadcasts, which also gives you the opportunity to influence your sales.
- Unlike other digital channels, newsletters allow you to personalize the content of your communication, which makes the relationship with your target audience stronger.
- Through most email platforms, you can directly measure the return on your email efforts here and now, giving you learning about your target audience and how to best influence them.
- If you manage to maintain the relationship with your user, the user often has a long lifetime value, as people rarely change their email address – this means that most people have their email addresses for years.
Your email is worthless if it isn’t opened.
Here you have 3 elements to work with:
- Your subject line
- Your preheader
- Your sender
Why is a good subject line and preheader important?
If you want to make sure that the reader increasing reliance on paid advertising wants to open your newsletter, it is important to have a good subject line, a good preheader and, not least, the right sender name. If your subject line is not exciting and catchy, your email will most likely end up in the reader’s trash or never be opened. It is important that your subject line fits the message that you want to communicate with your newsletter.
Your subject line
First of all, the subject line must not be too long. The number of words in the subject line has an impact on the opening rate of your newsletter. According to Campaign Monitor, the ideal length of your subject line is between 28-50 characters. If the subject line is longer, you risk that the recipient will not read your entire subject text services line and thus not see the entire message. It is therefore about making the subject line short and precise. The reader should be able to get an indication of what the message of your email is. If the subject line is longer than 50 characters, the opening rate drops. Another idea is to personalize the subject line by including the recipient’s name or other personal information. This usually works well because we are more likely to open emails if our first name is included in the subject line. The last consideration you should make is to use emojis in the subject line. Emojis create eye-catching images for the reader, which is very advantageous in a crowded mailbox.
Your preheader
The next step towards a successful newsletter is to create a good preheader . When writing a good preheader, you should focus on many of the same things as when writing your subject line. You can use more words in your preheader, which gives you the opportunity to elaborate on your subject line.