- Google still dominates with over 83.5% of the market share, highlighting that strategies to improve your site’s Google ranking remain of utmost importance.
- YouTube comes in second with 6.79%, highlighting the growing power of visual SEO.
- ChatGPT holds a 4.33% share, a huge number that indicates that AI’s impact on marketing has gone beyond experimentation and become an actual source of research.
- Bing holds a 1.97% share, which is an indicator of the need to optimize content for more than one search engine.
- The remaining social platforms combined represent 3.37%, reflecting the growing importance of SEO within social networks as well.
What does this data mean for website owners?
- Relying on Google is still essential, so you must adhere to the latest and most advanced SEO rules .
- Content should include a accurate mobile phone number list clear strategy for being present on multiple platforms, not just Google, to achieve maximum SEO.
- The impact of artificial intelligence on marketing is not a threat to SEO, but rather an incentive to modernize and adjust it to suit the needs of generative and real-time search.
New search trends in 2025: More than just keywords
SEO is no longer just about arranging keywords within paragraphs. It’s become more complex and intertwined with user behavior, the types of devices they use, and the platforms they use to search. In 2025, the landscape has example of the implementation of recently viewed products completely changed, and we’re faced with six new major search paths that any SEO professional must understand well.
1. Voice Search Engine Optimization (VSEO)
It’s now common to ask your phone, “How can I improve my website’s ranking in Google?” instead of typing it in manually. With the growing reliance on Alexa, Google Assistant, and Siri, it’s becoming increasingly important to optimize your website for voice search engines.
What has changed in voice search?
When a user searches by voice, they don’t get a list of links, but rather just one answer. This means that voice search has become a race for “position zero,” not just first place.
How do we prepare for voice search engine optimization?
- Use simple, clear sentences that answer the questions.
- Construct an opening paragraph that contains a direct answer.
- Include keywords in a question/answer format (e.g., What is SEO?, Why is SEO important?)
According to a Juniper Research report for 2025, Google’s voice search will exceed 8 billion users worldwide, meaning that ignoring this trend means missing out on a huge audience.
2. Generative SEO (GSEO)
With Google entering the era of Search Generative Experience, users no longer need to read numerous websites. Simply ask the search engine a question and it will generate a generative summary powered by artificial intelligence.
How does this affect SEO?
- Good content will not appear as a link, but as a source within Google’s answer itself.
- Any sentence you type may be directly quoted within the search results.
- Articles that answer accurately, cite sources, and write in clear language will be considered eligible for this new type of exposure.
How do you actually apply GSEO?
- Write long, in-depth content on each topic.
- Organize content into quotable paragraphs.
- Add paragraphs that summarize the topic (summary at the beginning, FAQ, key points).
- Link content to reliable external sources.
This new type of SEO brings content closer to what ChatGPT and Bard use as trusted sources. The question is no longer just “How do you optimize for search engines?” but rather ” Is SEO
3. Social SEO (SSEO)
Yes, platforms like TikTok, Instagram , and YouTube have become search engines in themselves. Searching for a product, recipe, or even information begins there. A 2024 study by Google revealed that more than 40% of Generation Z use TikTok or Instagram to search instead of Google!
What does this mean for website owners?
- Website content should be integrated with visual content on social media platforms.
- Content must be searchable internally on those platforms.
- Use keywords naturally in your video descriptions and titles.
Examples of using Social SEO
- Post excerpts from articles on india number list TikTok with the title “What is SEO?”
- Using the #SEO hashtag on Instagram with an illustrated explanation.