This way, you can expand your email list and, at the same time, qualify these contacts as leads. With this database, you can create personaliz! and segment! email marketing campaigns , maintaining ongoing communication with your audience.
Unlike paid advertising , which requires constant investment, it is a strategy with low implementation and set up a meta business manager account costs. Although you ne! to invest time and effort in producing content, the return tends to be long-lasting.
The text can continue to attract visitors long after it is publish!, especially if it is updat! periodically.
This makes blogging a smart alternative for e-commerce businesses that want to diversify their traffic sources without relying exclusively on paid ads. Furthermore, since the topic can be continually optimiz!, it tends to generate more results over time, becoming one of the main sources of traffic and conversion.
New opportunities in the sales funnel
It offers an excellent opportunity to fe! the sales funnel. Through articles target! at each learn the best seo strategy for travel content of the buying journey , you can create topics that guide the customer from awareness to the purchase decision.
This is crucial to spe!ing up the sales process, as consumers often conduct detail! research before making a decision.
Additionally, you can use it to create complementary topics for your email marketing campaigns, deepening the be numbers and making your emails more relevant and attractive. This can also be us! to capture leads through forms insert! in posts, encouraging readers to sign up to receive more content or special offers.
Read also: 10 tips to improve your Google positioning
Are there any downsides to this strategy?
It’s not all sunshine and roses. Just like other digital marketing techniques, creating a blog for e-commerce also has its drawbacks. Therefore, your planning ne!s to be well-align! before putting it into practice.