Main advantages of having a blog for e-commerce
If the benefits we mentioned in the previous topic still haven’t convinced you that creating a blog for your e-commerce is a good strategy, we’ve listed some other advantages that might change your mind. Check them out:
Organic traffic is that generated without the need for paid advertising, coming from spontaneous searches carried out on engines such as Google.
Having informative content for your e-commerce is an excellent strategy for gaining this traffic, as each new recognize the need to scale represents an opportunity for your website to be found.
With good Search Engine Optimization (SEO) work , you can improve the authority of your business in search engines, increasing the chances of appearing among the first results. And with that, the visibility of your online store increases, generating more visits and, consequently, more sales opportunities.
Additionally, Google values sites that update their text frequently, which makes it an excellent tool for keeping your store visible.
Attracting new customers and retaining returning ones
It’s also a great way to attract new visitors to your website. When you create content that guide to the first 90 days as an enterprise seo manager problems or answers questions your audience has, they’re more likely to come to your online store.
This is because, when searching for solutions, the user will find your topic, which be numbers a direct connection with the brand . Furthermore, when well managed, it helps to retain customers who already know your store.
Producing content that educates and engages creates a stronger relationship with your audience. This is an important point, as loyal customers not only buy more, but also tend to recommend your brand to others.
Lead generation and list expansion for email marketing
One of the biggest advantages is the ability to capture qualified leads . When offering relevant materials, you can include calls to action (CTAs) , such as signing up for newsletters or exclusive offers.