Knowing this, you can create an effective pop-up. Make it visually appealing and don’t waste your visitors’ time with an offer that doesn’t resonate.
Add the Trust Badge to Your Website
Trust badges let your visitors know that you use of a gift certificate by a single tax payer value their privacy and security. They show that you’ve taken extra steps to protect them.
An SSL certificate is one example. This is important if you’re selling products or services online, and it tells people their information is encrypted. Just make sure to implement SSL monitoring to check the validity of the certificate.
There are many other trust badges out there. Explore the options for your industry to find out which badges you need to reassure your visitors.
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- 43 Best Calls to Action Proven to Increase Clicks and Leads
- Website Conversion Optimization: How to Get Results with A/B Testing (and Real-World Examples to Get You Started)
11 Benefits of Conversion Rate Optimization
Now, let’s get to the point. What do you get what to do if you are negatively affected by a major algorithm update when you’ve completed all of these CRO steps? Why should you bother with all of this testing and optimization?
The benefits of conversion rate optimization are nearly endless, but for your benefit, we’ve distilled them down to the 11 most important ones. We know you’re eager to implement all of these ideas on your own website.
Without further ado, here are the 11 benefits of conversion rate optimization.
1. Know your customers
The more you learn about conversion rate optimization, the more you’ll understand your customers. What do they want? What do they need? Why do they visit your website?
You’ll find the answers to these questions marketing list primarily through questions, which, as we’ve discussed, form the basis of much of CRO. As you test various aspects of your site’s functionality, users will cast their “votes.” From the results, you can infer what interests your target audience.
2. Increase website revenue
Speaking of revenue, who doesn’t want more sales? The more money you make, the stronger your business becomes.