Well-crafted testimonials will build your audience’s trust in your brand and help you stand out . Obviously, you should only use genuine testimonials gathered from social media, Google reviews, survey results, or other relevant sources.
Don’t be afraid to correct any grammatical implementing decisions: the fine line between success and failure errors , but a poorly spelled comment can drive away visitors!
12. Segment your visitors to better nurture potential customers
Once you’ve captured visitor information through newsletter signups or gated content, categorize your leads based on specific criteria. These criteria could be industry, engagement level, or position in the conversion funnel.
You can expand your lead capture forms to include fields like job title, company size, or specific pain points to achieve this.
Next, assign a score to each prospect based what developers should know on their behaviors and demographics. For example, a key stakeholder in your target industry who downloads a white paper will score higher than someone who simply subscribes to a newsletter.
13. Redirect your web traffic
Retargeting allows you to reconnect with your website visitors and convert them into leads. You can set up retargeting pixels on platforms like LinkedIn and Facebook.
This allows you to send customized ads after visitors leave your site. But be careful not to overdo it; otherwise, they may block your ads.
If a visitor abandons their cart, you can remind them of the item they left behind. If they visited a specific product page, showcase similar options marketing list or complementary products. You can even offer something more valuable, like a special discount.
Frequently asked questions
Question 1. How to convert website visitors into potential customers?
Here are some ways you can convert website visitors into potential customers:
- Target the right audience
- Eliminate bad user experience on your website
- Integrate live chat
- Provide relevant and valuable lead magnets
- Strategically place pop-ups and CTAs
- Don’t deceive potential customers; deliver on your promises
- Add testimonials on your landing page
- Segment your visitors
- Redirect your network traffic
Q2. How do you attract website visitors?
The following strategies can help you attract visitors to your website: