Who wouldn’t want their website to rank high in seo results search engines? It’s truly the dream of any webmaster or seo results website owner. But have you thought about an EAT audit? No? Well, you’re certainly not alone.
Many people today are unaware of what analyzing and working with EAT parameters can offer. However, that’s what we’re here for! We’ve created a useful and concrete summary that may help you change your mind about what EAT represents.
Would you like to know a little more about this topic? Keep reading!
What is EAT?
Before we begin, aren’t you curious about the meaning of EAT? Well, we believe it’s very important to have an understanding of it, so we can better understand how an EAT audit can help us achieve immediate and lasting SEO results.
You should know that EAT stands for the three principles of SEO optimization . These can be described as follows: “expertise, authority, and trust.”
Although these three words alone are not enough to make up this acronym, it’s important to keep in mind that it represents the three pillars in English. They represent the following: “expertise, authoritativeness, trustworthiness.”
How does EAT affect a website’s ranking?
Now, why is EAT so important for a website’s ranking? The truth is, it’s due to a wide variety of factors, since it represents three of the most important elements Google focuses on when ranking a site.
Does your website rich people database have sufficient authority? Is your website trustworthy and offers the highest level of security for user data? Does it have a good Google experience rating? These are questions you should ask yourself before assessing the importance of an AET audit.
Why? Well, certainly because these are aspects you need to work on if you truly want the search engine to place your entries among the top results for the keywords you’re competing for. Makes sense, right?
What are its elements?
As we mentioned earlier, the elements represented by the acronym EAT are ” experience, authority, and trust .” Would you like to know what each of them refers to? Below, we’ll explain them:
Experience
Are we self-study or mba. which is better referring to UX or user experience? The truth is, no. This type of experience is about the quality of the content you include on your website, and it’s created by people or authors with experience and extensive knowledge in the topic being developed.
How does Google know this?
Simple, thanks to its algorithms and the various data it collects about your users’ behavior on your website . So, if you want to score points in the “experience” category, you’ll need to invest heavily in authors with high-quality writing and extensive knowledge of the subject.
So that, when they create the uk data content that you will put on your website, they can write it as naturally as possible and provide valuable information for the public .
Authority
Authority is represented, in a nutshell, by the number of times a web page is linked to, mentioned, or referenced by others.
We’ll explain it this way: when a
Website receives links from other pages, which direct users to its content , Google begins to consider the page receiving the links as a source of valuable information, so it begins to position its content higher in the list of results.
Why does this happen? To keep things simple, we’ll explain it this way: links, also known as backlinks, are considered votes of confidence from other websites toward yours.
This causes your authority score, which is measured from 0 to 100, to increase and move you up the rankings.