Have you ever heard of microintents? The truth is, it’s one journey mapping of the ways we can gain a more detailed understanding of our target audience’s search intent, allowing us to better structure our SEO and content strategies.
Although many people don’t pay special attention to this data, you should know that it’s a gold mine if you want to rank among the top results organically.
Want to learn a little more about this topic? Then you’re in luck! Today we’ll dedicate this post exclusively to how to use microintents for SEO and content journey mapping. Let’s get started!
What are microattempts?
To define what a microintent means, it’s necessary to understand in detail what search intents are. This refers to the types of searches that users typically perform when they want to find a specific type of content . The classic forms can be classified as follows:
Attributes specific to an entity.
Therefore, microintents attempt to gain a more detailed understanding of all these types of user searches using SERP data . This will allow us to appropriately improve our content structuring techniques and classify them spam database according to the niche we’re targeting. It’s a rather complex topic, don’t you think?
What should be done to perform a micro-attempt for SEO and content journey mapping?
The truth is, there’s a lot to cover on this topic. However, to improve SEO and content journey mapping, you need to understand the stages your future customer will go through and offer them valuable content that will lead them to take the action you so desire.
However, how can this be achieved?
The answer is basic principles and examples of kaizen philosophy quite simple: by studying, understanding, and analyzing each of the search intents or micro-intents that users make.
What types of microattempts exist?
There are many ways to classify micro-intents that users make. However, the one we’re interested in is the one that occurs during the content journey the customer or user takes before taking an action. It is classified as follows:
Informative : In these, the uk data customer tries to understand a product, service, or topic in question. They ask questions like: how?, what is it?, where?, when? Blogs or informative pages are the ones that are able to provide a clear answer.
Transactional : Here, comparisons, brand studies, service studies, products, and other details are carried out to help you make your final decision.
Navigation : Here, the user already knows what
They want to buy, they already know what they want, so they need to explore a page that takes them there, discover the exact address where they can find it, as well as sections with frequently asked questions and reviews that help them understand it even more.
See? It’s a fairly structured journey, one that more than 80% of users complete or go through before making a specific purchase. Why not take advantage of it? It’s an opportunity you can’t miss!
Why does Google focus on understanding user search intent?
Now, what is Google’s purpose in understanding users’ search intent? Why should we also do our best to understand what they need to find? Many questions that only lead us to one answer:
This data allows Google and us to provide a clearer and more accurate response to each user’s request. Our shared goal will always be to provide an accurate solution to what they are looking for at all times.