If you are a marketer, you are looking for the most cost-effective way to attract, build, and retain your audience and customers. And, while there b2b email list are numerous channels to do so, email marketing continues to reign supreme. Paid search has gotten more expensive. SEO has gotten more competitive. Paid social has gotten more difficult. And, your audience’s attention is scattered more and more each day. But, your audience is still reading emails every day, and email isn’t going anywhere.
So, while you should always be testing new marketing channels, email marketing should be at or near the top of your marketing focus list. In order to succeed in email marketing in 2025 and beyond, check out the list below for the best email marketing tools to take your game to the next level.
In this article, we will cover:
- Why You Should Be Investing In Email Marketing In 2025
- The 5 Best Email look for local awards to win! Marketing Tools For Email List Building
- The 5 Best Email Marketing Platforms For Email Sending
- The 5 Best Email Marketing Tools For Email List Cleaning
- The 5 Best Email Marketing Tools For Email Writing
- Conclusion
Why You Should Be Investing In Email Marketing In 2025
Email Marketing Has Massive ROI: 2025 is the year of email marketing. And, 2024 was the year of email marketing. And, so was 2022, 2021, 2020, etc…And, well, it seems that 2026 and 2027 might also be the years of email marketing too? So, let’s start with why?
Well, that’s simple. Email marketing continues to be the highest ROI online marketing channel out there. In fact, as Luisa Zhou points out, businesses make an average of $42 for every $1 spent on email marketing. And, that ROI trounces nearly every other marketing channel out there. With paid search, paid social and SEO averaging anywhere for 2-5x ROI, 42x ROI is simply unbeatable.
And, while behaviors online continue to change, email usage continues to hold steady. In 2025, well over half of the world’s population is on list provider email and many of those people check email many times per day. Email knows more about us as individuals than just about anything else on earth. Our email knows where we shop, where we work, where we work out, where we eat, what we read and so much more.
So, if you want to grow your audience and customers, you need to be where people are and most of the world is on email. But, there are additional reasons that you should be continuing to grow your investment in email marketing.
Email marketing can be targeted: You can segment and target your email lists to provide highly personalized and targeted emails that make your email subscribers feel valued and help your conversion and loyalty rates. Segmentation, personalization and customization are necessary to win online in 2025 and email enables that with many of the tools listed