A lot of benefits. For one, it can provide the closest experience to an actual app without having to download anything. This means you can use gestures and navigations as you would with a native app. Secondly, you can access it anytime, practically in an instant and get the latest version, thanks to pre-caching, a mechanism that allows it to be up to date even in areas with low connectivity.
PWAs are somewhat halfway
Between a mobile website and a native country wise email marketing list app, combining features of both, overcoming some of its limitations while having a few of their own. The PWAs are coming Earlier this year, Google unrolled its PWA for Google Drive, following what it already did with YouTube Music and Google Photos. While the user experience didn’t differ that much (and, in fact, might feel a little bit rough, especially for mobile users), it shows the commitment of the Mountain View giant to what it understands is the mobile trend of today.
The Weather Channel
On the development of their own seasonal marketing: how to take advantage of special dates PWAs, with some with great results. And they are far from being the only ones. Netflix is reportedly working on its own version, following Hulu’s example. Microsoft is working on a PWA for Edge. You can even use Disney +’s PWA! All of this comes to show that the big boys share Google’s view on progressive web apps – they are the mobile platform of today and nothing good can come from ignoring it.
Does this mean that
If you aren’t developing a PWA, you are search engine optimization mails already losing? Let’s not get drastic here. As said before, we are at the beginning of the PWA era, so there’s plenty of time to catch up. Why Move to PWAs There are 3 big reasons why you might want to move towards a PWA-based mobile strategy. The first (and probably the one that makes the most impact on C-level executives) is that progressive web apps are more cost-effective, at least from a development standpoint.