Email marketing is one of the most powerful means of relating with customers and boosting sales and creating trust in any given business. In fact, email marketing has an average ROI of $36 for every $1 spent, making it one of the most cost-effective special lead marketing channels available. Before you hit the high-performing campaign buttons, there has to be a good and sound email list for email marketing in place. So, breaking it down this way is essential for getting into an email list that works well for you and your business.
Why You Shouldn’t Buy Email Lists
Avoid doing the most horrible thing: buy an email list. It appears to be effortless and quick but turns out to be not worth doing. People purchased with an email list for email marketing usually get low engagement, a lot of bounces, and what is scientific style? many are marked as spam. In fact, emails sent from purchased lists come with an open rate of a mere 13.1%. Organic lists have better statistics at around 21.5%. Purchased lists do not generally come into compliance with data protection acts like GDPR or the CAN-SPAM Act, resulting in a rather pricey fine.
The better approach? Build your own email list for email marketing. This ensures you’re reaching people who actually care about your content, products, or services. Segmented email campaigns, which are only possible with organically built lists, generate 30% more opens and 50% more click-through rates than non-segmented campaigns.
Also read How to Build an Email List From Scratch: Start-to-Finish Guide
Methods to Build Your Email List
Here’s how to do it step by step:
1. Add Signup Forms to Your Website
Among the simplest and most effective ways of building an email list for email marketing is to add signup forms on your website, with strategic positioning of the same for maximum visibility and engagement
- Home Page: Most often, your homepage is business fax lead the landing page in most visits. Have a sign-up form at the top of the fold—meaning in the viewable area before someone needs to scroll. This way, all visitors see the form from the beginning. Sites with well-positioned forms see up to 120% more signups than those without.
- Blog Posts: Put a sign-up box in the sidebar or at the bottom of your blog posts
- Pop-Ups: Utilize exit-intent pop-ups where the pop-ups appear when a cursor is actually trying to close out of the tab, or is leaving the page. These can be used slightly to convince a person to add themselves to your email list for email marketing by establishing a need, such as exclusive content or discounts. Exit-intent pop-ups can yield as much as a 40% increase in email signups.
- Footer: Add a signup form to the footer of your website. That way, the call is placed in all of the views and not scattered. Subtle and constant is one thing about using footers that may work really well. Ensure your forms are as simple to complete as possible-require only information essential for signing up, optionally request their name.
Also read Email Collection: 17 Best Practices to Exponentially Grow Your Email List
2. Offer Incentives
Rewards offer reasons for people to want to be subscribers to your email list. If they perceive something of value, they’ll readily give up their email address.
- Discounts or Coupons: It is one of the most popular and effective ones, especially for any type of ecommerce store, such as “Sign up and get 10% off the first order,” where it gives an immediate benefit to subscribers. As a matter of fact, 76% of consumers have subscribed to a brand’s email list to receive a discount.
- Free Resources: Offer e-books, guides, templates, or any resource that you think is the most relevant to your niche. Example: If you were running a marketing blog, you would be giving away a free downloadable checklist on how to create an effective campaign. Providing free content will increase signup rates by huge.
- Exclusive Access: Offering members early sales, exclusive content, or unique products for some time creates that sense of scarcity to make users eager to sign up. The incentive will be according to the needs being addressed. When it is about a fitness brand, it can use a free workout plan. It can offer some collection of recipes if it happens to be some food blog. Rewards not only inspire sign ups but also create goodwill because they provide users with instant gratification.
3. Run Contests and Giveaways
Contests and free giveaways are one of the fastest ways for creating an email list for email marketing because people love free stuff, and the chance to win something with actual value will get them to sign up for sure:
- Choose a Relevant Prize: Choose a prize that has some meaning for your audience. For example, you can choose a free product, gift card, or even a service that you provide. For