Zen is a blogging platform where over 45,000 authors publish tens of thousands of materials daily. The number of authors has grown by 10,000 people over the past year in Attracting the Target Audience.
Zen studies the interests of each user base on clicks, likes, subscriptions and creates an individual feed for each. The higher the user’s activity in Zen, the more accurate the phone number list recommendations in Attracting the Target Audience will be.
In this article, we will share our experience of working with the platform, the advantages of Yandex.Zen for marketers, and tell you why you should choose this platform to promote your business.
Zen Statistics
To date:
More than 21 million unique users open Zen daily. This is achieved by the fact that the platform is integrated everywhere: on websites, in Yandex Browser, google releases three new ad creation tools in Attracting the Target Audience Android, everywhere.
Zen’s monthly audience is over 65 million . This is despite the fact that there are only 150 million registered users in Russia.
On average, a user spends more than 45 minutes a day on Zen.
How users spend time on Zen
First, let’s see what Zen’s audience is like. As you can see from the statistics below, the platform is used by people of all genders and ages almost equally, but they mostly access it from smartphones.
People spend almost the same amount of time watching videos – 23% and reading articles – 27%:
- 24% of the time (of those same 45 minutes a day) people browse the feed;
- 12% of people visit partner sites;
- 9% comment on materials;
- 5% – other actions on the platform.
Commercial interests of the audience
The graph below shows the main interests of the site’s audience.
Overall, the audience is evenly india number list distributed across themes. The gap between categories is small, the first 4 categories: “Construction and Repair”, “Clothes and Footwear”, “Rest and Travel”, “Education” are easier to access the platform for obvious reasons.
Life hacks for construction and repair on Zen is the area where people most need each other’s tips and experience. Women look at clothes and shoes the most. “Food and drinks” are recipes that have long been firmly establish in the TOP 3.
Promotion in Zen
Zen algorithms determine which users are best serve by your publication. To ensure effective advertising contact, automatic optimization of impressions is use. Thanks to this, advertising content is show to those who are interest in it, and advertisers communicate with a new audience that is difficult to find with traditional target advertising. The main mechanics are the semantic proximity of content and filtering the portrait of the target audience (if the articles are read to the end those people who read the same things as you).
Placement formats and promotion nuances
Articles are a proven advertising format in Zen, which allows you to tell about a product or service in as much detail as possible.
Advertising publications are display on the Yandex main page, in Yandex Browser and in the Zen mobile application.