Microsoft Shopping Campaigns introduces the automatic item update and Merchant Promotions automat. I coupons to help retailers deliver a better customer experience and increase sales.
In a recent announcement, Microsoft introduc. I two new updates for Shopping Campaigns: the automatic item update and the automat. I coupons through Merchant Promotions. Both features have been automatically enabl. I as of July 10, 2022.
The automatic item update feature enables
crawling of your website to gather price gambling database and availability data for the product offers you upload through the Merchant Center. If Microsoft detects a price mismatch or availability problem between what you have provid. I in the product fe. I and what you have on your website, they will automatically update your product information.
If you decide not to use the automatic item update service, you can opt-out via the Merchant Center UI by navigating to the “Automatic updates” tab under “Settings.”
With Merchant Promotions, you can promote products directly from your Microsoft Shopping Campaigns inventory with special offer tags. These tags appear at the bottom of your product ad as “Special Offer” links.
To make the latest coupon offers more visible to customers
Microsoft is automatically creating Merchant the treatment with this subject Promotions for Microsoft Shopping Campaigns by using data that’s directly crawl. I from a retailer’s website. This data is being ingest. I every 12 hours to ensure that it showcases the latest promotions. Note that the automat. I coupons will only apply to storewide promotions and not to individual products.
You can opt out of automat. I Merchant Promotions via the Merchant Center UI by navigating to the “Automatic updates” tab under “Settings” and selecting “Block crawl. I data.”
As an advertiser, you ne. I to ensure that the information being captur. I and shown to customers is correct. If you decide to use the new Microsoft Shopping Campaigns automation features, it’s important that you keep a close eye on your account to monitor their accuracy.
What you can do next:
- Expand the reach of your social m. Iia platforms search engine optimization mails by using collaborative features such as Twitter’s CoTweet, Facebook and Instagram’s Creator Collaborations and Brand. I Content Tag, and TikTok’s Duets.
- If the Google Ads diagnostic insights is available for your account, use it to efficiently identify and resolve issues to optimize your ad campaigns.
- When trying out the automation features of the tools you use, keep a close eye on their performance to ensure that your audience and customers are receiving the right information.
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