With these new functionalities, advertisers can create and collaborate on ads all in one platform.
In a bid to “make it easier to create effective ads,” Google Ads is improving how images and videos are organized, accessed, and created. They released three new tools to make ad creation and collaboration easier for advertisers.
Asset Library
When you’re working with a team supporting telegram number database several different campaigns, it’s important that everyone can access the content they need. With the asset library, images and videos are available to users across your Google Ads account in a visual-first experience. Every user can view, import, and organize creative assets from both past and present campaigns using the asset library.
When you create or edit a campaign, you can access the library directly while building an ad. There’s no need to re-upload assets that you’re using across multiple campaigns. This tool is currently available in Performance Max, Discovery, App, Local, Display campaigns, and some ad extensions.
Video Ad Creation
This Google Ads tool allows you to create benefits of whatsapp for customer support a high-quality video ad in a matter of minutes. Start by selecting a template from Google’s catalog and populating it with your brand colors, logo, images, and text. Then, pick a music track from Google’s audio library. Finally, use the video in any campaign that includes video.
The templates are made for YouTube, meaning they have optimal pacing, brand and product placements, and prominent calls to action.
Video Voice-over
Google has launched an easy way to search engine optimization mails generate a voice-over for YouTube videos. This feature is accessible directly from the asset library.
Simply type in your script, select your preferred voice, and with one click Google will overlay your voice-over onto your video. They currently offer seven voices in English (US), as well as general text-to-speech voices in the following languages: Filipino, French, Hindi, Indonesian, Korean, Malaysian, Mandarin, Spanish, and Swedish. Google plans to add more ad voices and languages in the future.
Learn more about the asset library, video creation, and voice-over in the Google Ads Help Center.
What you can do next
- Get to know your target audience and market to understand what kind of content will resonate with them and encourage them to take action.
- Promote your business, products, or services effectively by following social media trends such as short-form videos and use platform-native advertising tools to increase your reach and engagement.
- Make your organic posts count by using formats that your target audience engages with. Start by trying different post formats (e.g. static, short-form video, carousel, etc.) and observe their traction.
- Meet your target market where they are. Use a multi-channel approach to stay relevant and to allow them to easily reach you anytime.
- Create your digital ads efficiently with the new collaboration and automation tools from Google.
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