Google’s Performance Max Campaigns Gets New Features

Google announced several new features that will help advertisers customize and improve their Performance Max campaigns.

Google is rolling out these six new features for Performance Max campaigns, which will allow advertisers to quickly and easily identify areas for improvement.

1. Optimization score This helps you find new ways to improve performance and it’s now fully launched for Performance Max campaigns. Using optimization score, you can see where your campaign has room to grow and find recommendations

2. That help you take quick action to drive better results

3. Seasonality adjustments These are now list to data available to help you inform your Performance Max bid strategy of changes you’re anticipating in conversion rates for future events like promotions or sales. Google recommends advertisers to use seasonality adjustments for short periods and events, usually ranging from 1 to 7 days, such as a week-long promotion or sale. 
4. Data exclusions Use this to prevent unintended issues with conversion tracking from affecting your Performance Max bid strategy. This tool tells Smart Bidding to ignore data from dates where you encountered issues with your conversion tracking that impacted the accuracy of your reported conversions or conversion value, such as tagging issues or website outages.

5. Advanced location targeting controls New advanced location

6. options in Performance Max help you train support teams for effective communication be more precise with your targeting. In your campaign settings under “Location options,” you’ll now find the ability to target based on physical “Presence” or “Presence or interest.” 
7. Explanations Explanations are coming to all Performance Max campaigns in the coming weeks. They make it easier to identify performance fluctuations and diagnose issues. They can even provide recommendations to help you improve your performance going forward.  Google recommends using Explanations to “save time, better understand performance changes, and troubleshoot any challenges without having to spend hours manually cross-referencing reports and spreadsheets.”
8. Diagnostic insights These help advertisers quickly identify potential issues related to ad policy, billing, budget, and more. You’ll also get tailored recommendations to help you fix any issues that may come up.

To get more tips on how to optimize your Performance Max campaigns, check out Google’s best practices guide.

What you can do next:

• Use the Google Ads Creative Studio to search engine optimization mails cut down the time and costs. Involved in producing digital ads so you can focus on. Delivering timely and targeted ad messages to your audience.
• Work with influencers and content creators to reach. Niche audiences that can benefit from your product or service offers. Allow creators to be authentic in telling your brand story from their unique. Perspective so you can effectively connect with your market.
• Protect your brand’s image by ensuring that your ads don’t appear adjacent to content that violates your brand values. Use tools like TikTok’s Inventory Filter to take active steps in securing your brand reputation.
• Be extra cautious when using online payment facilities for your business and be wary of who you’re transacting with to avoid losing sales to bad actors.

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