You may or may not be convinced by their reasons. But the comment sounds more considerate and conveys that you have taken their point of view into account.
Furthermore, communication is a two-way process. There is nothing better than confronting your points of view with those of the editor and having both opinions emerge from the exchange.
My lovely co-founder Lin and I had been mulling over for a couple of days how to approach that infamous section for a new agency: the about us page .
What’s the point of telling a story about something that’s just starting?
What can we contribute? Can we create something relevant, something that our users really want to read?
There we were, in the middle of summer; one from Barcelona, the other from Berlin. Making an effort to free ourselves from those fears and create something good by leaving them behind.
And between dozens of iced coffees and absurd ideas, the light came on.
—We didn’t actually start an agency, we just discovered our love for content marketing together. —said one.
—Yes, and when we realized that this was our future, we gave it the most logical overseas data name: Dear Content. —the other mused.
But the connection between the two of us and content marketing was what made the project special.
And what does this have to do with brand storytelling? Let’s start at the beginning, and now you’ll see.
What is brand storytelling?
Brand storytelling is the use of a story to create an emotional connection between a brand and its audience.
A simple and effective technique, responsible for the global growth of products boost your online sales today such as Coca Cola and that we now see integrated into the content marketing strategies of all types of brands: from startups such as Piktochart, to giants such as the shipping company Maersk.
And I started this article by telling you a meta-story—a story starting out about how we tell our story—because it perfectly sums up the key elements of brand storytelling:
- Part of a problem to reach a solution.
- Communicate the company’s purpose and values.
- It shows the brand’s personality and its most human side.
- Create emotional connection and empathy.
- Recreates details that help visualize.
- Use words or thoughts of characters to make it more real.
We will now see these elements in action, through 6 examples of companies india number list that have been able to bring the history of their brands to life in an exceptional way.