Don’t forget the importance of writing

Down agreements and requirements for advertising integrations. Advertising placement shouldn’t be mass and random. If a blogger advertises 50 products a day, you risk getting lost among other advertisers and not getting the desired effect from it. Clearly spell out what needs to be said, how to distinguish your brand, and how to interact with the audience. This is important because a blogger is not always able to guess all your expectations. Don’t be afraid to set requirements — it’s not about humiliating the blogger, but about ensuring quality cooperation. We are all human and can miss something important if we don’t carefully discuss each point

It is also important to track the results of your advertising campaign with bloggers

Determine how many people came to you through a particular blogger, and how many of them made a purchase. To track this, you can use discount promo codes that bloggers will provide to their followers. For example, you can provide a promo code for a 5-10% discount and promise a gift from your company to those who use this code. This will not only make your product more attractive to the blogger’s audience, but also allow you to accurately determine the results of his advertising.

Also, be careful where you direct your audience

It’s not enough to just say that you bought a cool product in a certain store. The blogger should indicate where to go or go to the site using a unique link with a UTM tag so that you can clearly track the results. I emphasize the importance of analytics in marketing. Understanding how each advertising channel works is the key to success.

Don’t be afraid to experiment and mix different channels

Marketing is a flexible toolkit, and you can create your own recipe for success by adding your own unique ingredients to it. Marketing is not only an art, but also a science that should be studied and used logically and strategically.