About creativity in 2025

Talking about creativity in advertising often leads small businesses to give up on the idea, believing that they don’t have enough resources to be creative. But let me tell you, that’s not the case. One example of how a large company can use creativity in advertising is the story of Samsung.

Samsung decided not only to advertise their TVs,

But also decided to address environmental issues. They claim that people throw away their croatia telegram data  TV boxes, which negatively affects the environment. The company decided to use this situation to its advantage, positioning itself as an environmentally responsible manufacturer.

Their idea was to turn boxes into useful and creative objects

They turned them into a usable organizer and cute cat houses. This not only showed the company’s support for the principles of using recycled materials, but also added humor and creativity to their approach.

For small businesses, this is  cell phone data an opportunity to explore and adapt an idea. You may not have the resources of Samsung, but you can approach your products or services with a creative eye. Try adding a unique element or using humor. Even small ideas can surprise and capture the attention of your audience.

Now imagine how much content can be created based on these organizers and cat houses. And here we are, seeing the idea go viral, attracting a lot of attention and engaging consumers. So dare to experiment and implement creativity into your advertising strategy , even if you are a small business – it can bring you incredible results.

Now let me look at a practical  anthony bianchi ceo example that your small business can implement. Let’s say you make or sell jewelry, such as rings or bracelets. Try to look at your packaging not only as a way to protect your product, but also as a potential advertising tool.

Make your packaging more than just a box. Create a ring organizer that customers can assemble themselves. Make it like a tree to hang their rings on. But most importantly, add your company logo. Every day when your customer uses this organizer, they will see your brand. And when you have guests over, they will also see your company logo.

This way, you engage with your customer not just through the product, but also through the experience of using it . Such cute gifts work great in omnichannel marketing when you are moving something from offline to online. They give your brand a wow factor and help increase customer reach and loyalty.