Zoya Lobod co-owner of the digital agency Lobods , digital consultant lecturer at the WebPromoExperts Academy
In 2023. we actively support. the trend of cooperation with UGC creators: creators of native brand content. confirming that such content has a higher level of engagement. When promoting brands in the US market. they began to use craft content without a large number of filters and processing. such raw content is also a trend this year. although it is not yet so develop. in the Ukrainian market.
What are the main trends in SMM-2024?
The trend of one-bite content: light. fast. not requiring in-depth analysis. as well as a trend towards sensitive content that will be bas. on the mood and psychological state of the audience. a trend towards hybrid content that will be partially creat. by artificial intelligence (Chat GPT. Midjorney). The FOMO syndrome will be in focus – the fear of missing out on something important. it is very evident on the Stories platform. because they “live” for only 24 hours. so in 2024 we will pay special attention to this platform with the development of separate content strategies for stories.
Will there be any radical changes in the work of SMM specialists in 2024?
We will definitely work more china telegram data with artificial intelligence. because technology is developing at a cosmic spe.. Perhaps we will already get acquaint. with audio SMM. because Facebook announc. the launch of audio rooms. Most likely. we will start preparing longer content for TikTok. Already this year we felt the trend for minute-long videos. but next year cell phone data TikTok will increase the length of videos to 10 minutes. I dream that in 2024 we will forget about the phrase “military SMM” and prepare situational situations for victory.
Vladyslav Bogutsky. CEO & Founder at B91 Targeting Agency . lecturer at the WebPromoExperts Academy
Share your most interesting SMM experiment from 2023.
An experiment that stood out in 2023 was the use of artificial intelligence to create a. Variety of content. Such as texts for websites. Social m.ia pages. anthony bianchi ceo video covers. and more.
Share your most interesting SMM experiment from 2023.
We have experiment. a lot with this kind of content in target. advertising. In general. I can say that content creat. with the help of artificial intelligence is effectively promot. in organic and is not limit. by Goal. We track the results.