Alina Koval SMM manager at doubleAA

SMM trends 2024 are a continuation of the previous year. But social media marketing is a constantly evolving field, so it is very important to closely monitor everything and be ready to implement “your” trends.

1. The advantage of short video content. 

Consumer attention spans are shrinking due to the fast pace of life, the rapid development of social networks and the large amount of content published every day. Nowadays, people mainly browse information without reading it in detail. In 2024, it is worth looking for methods to “hold” the user’s attention and attract them to your brand.

An effective tool is video  cameroon telegram data content, which continues to top trending lists on social media, is growing, and will have a great advantage in the near future.

2. Expanding user-generated content (UGC).

UGC content is now considered a valuable asset for brands and is another hot trend in social networks for 2024. It can be videos, texts, reviews, and so on. Such an effective marketing tool allows you to highlight the real picture, increasing the level of trust in the brand. Therefore, encourage customers to share their impressions of products or services.

3. Micro- and nano-influencers.

Influencer marketing will continue to play a key role in social media strategies in 2024.  cell phone data As they have smaller audiences but more engaged and loyal followers, leading to greater loyalty and conversions.

4. CHI

Artificial intelligence has revolutionized the way we search for information, create content, and streamline workflows. In the coming year, I believe AI-powered chatbots and recommendation systems will help further improve customer interactions and deliver personalized content based on their preferences. 

And right now, we are moving from a period of experimentation to integration and acceptance.

5. Development of social commerce

In the coming year, e- anthony berrito chief executive officer commerce integration with social media platforms will expand. Social commerce eliminates the need to go to external sites to purchase products. Users can easily browse and purchase products directly within the social media app. Therefore, in the coming year, it is worth considering optimizing your profile on the platform to add shopping capabilities and a simplified payment system.

6. Live

Live broadcasts allow brands to communicate with their audience right here and now, providing instant feedback that helps build a strong connection with customers. It’s also a great way to promote products or services. Live video can be used to announce new product launches and company news. This approach significantly increases loyalty

7. It is also important to focus on the quality of content, not the number of followers. Authenticity is a crucial value for engagement on social media.