This idea generation technique helps develop
How to advertise a new line of Chupa Chups? Formulate and write down the answer to each question in the table. You may have several answers to one question. The opposite effect is also possible: you will not be able to answer something and will find a weak area. You can use this idea generation method for personal purposes as well: let’s say you decided to start a personal blog this year. Think about who, where, why, when and in what format will read it. Use the SCAMPER method After the previous techniques, you may have a few ideas left that you can refine.
At this stage of generating ideas and concepts
You can use the SCAMPER method. To implement it, ask the following questions: S – Substitute: Can you replace something in a product, service, advertisement, idea? C – Combine: Can you combine different ideas or elements of ideas? When there are many ideas, you can combine them into related groups. A – Adapt: Can you adapt an existing solution pakistan phone number library in this or another area to solve your problem? M — Modify: what can be increased, added or reduced from what is already there and working? P Put to another use: in what other situations could the solution be used differently?
This question will help generate more ideas
E Eliminate: is it possible to somehow change the content of an idea – to shorten or simplify something in it or the work process? R – Reverse: Could you rearrange or swap parts of your solution? a raw idea into a formalized concept. Use the association method This your brand in a completely different segment and simply method is based on associative thinking and is suitable when you need to come up with something unexpected and short, such as a name or an offer. There are different decks of cards on marketplaces for marketers, SMM specialists and creatives.
Buy several of these decks and use
Them in brainstorming sessions or during daily work. For ca cell numbers example, you’re thinking about an advertising campaign for a new line of clothing for teenagers. The word “art” appears on one of the cards, and you get the idea to link the promotion to works of art. The team then decides to film the commercials in the Tretyakov Gallery. You can also create such a deck of cards yourself. Ask each team member to come up with 10 words, phrases, and images for the deck of cards. Or turn to artificial intelligence and choose the best words for yourself. AI, by the way, can become an excellent generator of ideas for names and an ally in the field of idea generation in general.
