One of the most impactful changes brought about by the new system is the adoption of the name Google Ads, leaving Adwords behind.
This change was intend to keep up with changes in the consumption patterns of the modern public: if around the year 2000 the nickname Adwords work to present ads bas on keywords, today there are new ways of exploring this content.
Google itself is now capable of conducting much more in-depth research and analysis than it was when Adwords was creat. Calling it simply Ads makes much more sense with the evolution of search engines, the rise of smartphones and the widespread use of YouTube, apps, Maps , etc.
New features introduc by Google Ads
As we mention, the main objective of Google Ads is to promote smarter campaigns and facilitate processes carri out by companies of all sizes.
The platform’s algorithm iran email list can now help users choose the best keywords, descriptions and titles, as well as identify those consumers who are most likely to close a deal.
The functionality previously known as Google Adwords Express has also been improv: now, the user can create an ad in just a few minutes, simply by feing the platform brief information.
In general, Google Ads has consolidat two new tools: Google Marketing Platform and Google Ad Manager. Learn more about how each of them works below.
Google Marketing Platform
Google Marketing Platform was responsible for unifying Double Click and Analytics 360 Suite, allowing users to now use management and results analysis mechanisms in a single service.
The Google tips for making your telegram channel visually appealing Marketing Platform includes :
Similarly, Google Ad Manager brought together DoubleClick Ad Exchange and DoubleClick for Publisher, and the rebrand was necessary to better reflect the updates introduc by the platform.
The change is mainly agb directory focus on adapting Google Ads to the new way in which the public consumes content: multiplatform.
