The current marketing trend is still developing, along with the increasingly sophisticated technology and the internet world. The development of digital marketing in Indonesia is also growing rapidly. People are starting to shift from previously utilizing conventional marketing , to finally spreading their wings to the digital world.
Well, did you know that in digital marketing there is a technique that is often used, namely Call to Action (CTA). On this occasion, we will discuss what a CTA is and how to create a powerful CTA.
What is CTA?
Call to Action or CTA is an image, text, or statem database shop ent that will encourage customers, website visitors, or audiences to take a certain action.
In fact, the action is not always in the form of buying or ordering the product you offer. You can adjust the CTA itself to the goals you want to achieve.
Some forms of CTA are reading further articles, subscribing to services, or subscribing to newsletters from websites or blogs.
CTA usually has a link that will direct the audience to go to the intended page. The placement of CTA must be clear so that the audience can access the link . The use of attractive colors will be able to attract people to take further action according to your expectations.
In the world of business and marketing , the meaning of CTA is one of the most important online marketing features in a website or content. The goal is to get a direct response from the target audience in a certain way.
There are many examples of sentences that you can use to maximize your business website blog . However, you also need to adjust to the blog discussion and the needs of the call to action .
Uses of CTA
By using CTA, there are many benefits that you can get, including:
1. Simplify the User and Buyer Journey
The function of CTA is to avoid user confusion when viewing a campaign, so that users can make decisions quickly.
2. Reduce Bounce Rate
Furthermore, the use of CTA is so that consumers can spend a long time on the page or campaign .
3. Add Value to Content
CTA also serves to add value to content, s 4 store fordele ved at outsource digitale marketingløsninger that it can meet the needs of the audience.
4. Increase Sales Conversion
Another function of CTA is to increase s ale s. With a clear and attractive CTA, it is clearer for consumers to click on the desired campaign and advertisement, so that it can have an impact on leads , customers , and prospects .
Types of CTA
CTA has various types for various types of businesses. The types of CTA are as follows:
1. Lead Generation
Leads is a term that describes a group of people or companies who are interested in the products or services you offer.
To get leads , you have to place a call to action in a clear and visible place for your website visitors . That is, the function of CTA is for your website visitors to register or become members on the website.
2. Event Promotion
The purpose of using an event promotion CTA is to increase visitor awareness of the event you will be holding while encouraging them to buy tickets for the event.
You can place this type of CTA in various places on your website , such as the dashboard , visitor login page , or in the sidebar .
3. Social Sharing
A simple type of CTA is social sharing . A social sharing CTA is an invitation to share content. You can try this method by providing social sharing buttons on the content you upload. This will help you find out which customers can engage with your business brand .
4. Event Promotion
The next type of CTA is event promotion . The purpose of using this type of CTA is to increase visitor awareness of the event you will be holding while encouraging ticket purchases.
You can place this type of CTA in various places such as the dashboard, visitor login page , or in the sidebar.
Also read: 15 Recommended Digital Marketing Tools That a Digital Marketer Must Master
Call to Action Example
When you browse the internet, you will accidentally find many types and examples of the application of call to action .
Here is an example of a call to action marketing in digital marketing.
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How to Create a Powerful CTA
To create a compelling CTA that successfully gets the audience to act requires a combination of several different elements. Here are some steps you can take to create an effective CTA:
1. Action-Focused CTA Sentences
Make your call to action clear but not too authoritative. That way, the call to action will be clear and the audience will not feel like they are being ordered around.
2. Urgency Element
Adding an element of urgency serves to urge the audience to take action immediately. With the presence of an element of urgency such as “limited offer”, “promo will end soon”, it will encourage the audience to act immediately if they don’t want to ‘lose out’
3. Provide an Attractive Design
With an attractive design, the audience will pay more attention to the content. Also, don’t forget to create a content design that highlights the CTA.
Recommended Places to Learn Digital Marketing
To become a reliable digital marketer, it is very important to increase knowledge. The following digital marketing course service recommendations will provide you with updated knowledge about digital business, including creating effective CTAs.
1. Revou.co
Revou.co is an online training institute that offers a variety of bootcamp programs that focus on the needs of the digital technology industry, including digital marketing.
RevoU offers two phases in its digital marketi azb directory ng bootcamp program, namely RevoU Course and RevoU Next. RevoU Course is a 3-month learning program, without any career support training for its graduates.
Meanwhile, in the RevoU Next phase, in addition to digital marketing skills , you will also be given career support training and 1-on-1 coaching while studying, for 6 months.
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2. Purwadhika
Purwadhika Digital Marketing has a curriculum that is in line with technological developments. That way, you don’t need to be afraid of being left behind by the rapid advancement of technology.
Interestingly, Purwadhika bootcamp has a Program Career Network (PCN) team that prepares you to become a talented digital marketer who can be noticed by more than 500 hiring partner companies.
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Learn Digital Marketing with Danacita
That’s the explanation about CTA in marketing. If you are interested in learning CTA at Revou.co and Purwadhika, but are experiencing obstacles related to education financing, Danacita is ready to help ease the burden.
Danacita is an affordable education financing platform that has a mission to open access to education for students throughout Indonesia that is officially licensed and supervised by OJK.
The application process is also fast and easy online with a maximum of 2 working days and you do not need to pay a down payment, security deposit or other fees.
In addition to the two campuses above, Danacita has also collaborated with more than 130 educational institutions throughout Indonesia, both formal and non-formal, so it is definitely safe and reliable.
By applying for education financing at Danacita, your education costs will be much more affordable because they can be paid in installments starting from 6 to 24 months.
For more information, please seer if you want to start applying, you can click via the Danaci.
