I first came across this advice many years ago, and since then I’ve heard from numerous people. Robert Bruce breaks it down very well in his Copyblogger post How to Become a Truly Great Copywriter, where he writes about three core ways you need to listen.
It’s a short post, with three key paragraphs I want to dig into here.
#1: Listen to the Product’s Creator
Maybe someone on your team created a product or service your business sells. Maybe you’re selling an ebook that someone else wrote. (All our Digital Photography School ebooks and courses have been created in partnership with someone else.)
Even if you created the product yourself, you might find it helpful to run through some of these questions:
#2: Listen to Your Audience
I love this idea of listening to your updated 2024 mobile phone number data audience when it comes to sales copy. This is something you want to do before you even start creating products. That way, you know your readers’ needs and challenges, and get an insight into the language they use.
What do they hope to gain? What are the dreams they hope could come true by using your product, or a product like yours? Again, what language do they use to describe these?
#3: Listen to Your Competitors
In the blogging space you can learn Fa’atomuaga i Fuafuaga Fa’amaumauga a Singtel i fafo a lot from your competitors, who may also be your collaborators.
On Digital Photography School we agb directory often create products with people who are actually our competitors. The Lightroom course I’ve been referring to was created by Mike Newton, who sells similar products to ours on his own site. He came onto our radar when we were looking for affiliate products to promote, and we learned a lot by looking at how he was selling his products.
Knowing what other people are selling and how they’re selling it can really shape what you do. Maybe the way they do their sales pages, their launch emails, or even their social media will inspire you.
