However, the ideal is to always start with your feet on the ground, without trying to achieve goals that are not currently part of your reality.
If you’re just starting out with campaigns and haven’t work! with ROAS yet, set a target of around 10%.
From there, you’ll have data on your own campaigns and can make adjustments to improve them as ne!!, as well as identify what might work when creating future ads.
It is also possible to make comparisons between one platform and another. For example, you can compare the ROAS you are getting on Facebook with what you are getting on Google.
To do this, identify the return and costs of each of these platforms to find out which one is high opening rates the most profit for your business.
tips to improve roas
Now that you know what ROAS is and how to calculate it, how about what developers should know out how to improve and enhance your return on advertising investment? Check out the valuable tips we have for you:
Create responsive ads
Considering that smartphones are one of the main, if not the main means of accessing the internet, shopping online, watching videos and much more, it is necessary to think of mobile devices as a priority when advertising.
Always thinking about ensuring a positive experience for the user, who is america email impact! by advertisements when accessing a web page.
Create responsive and native ads so that your conversion increases and, consequently, your ROAS improves.
Do A/B testing
As with any other strategy, ads also ne! to be test! so that you can better understand the audience you want to reach and know the types of ads they like, thus improving marketing and sales results.
Run A/B tests and explore different ad variations and formats to understand what works best for your audience.