People who visit your website aren’t necessarily looking for something to buy. However, when they put things in their digital shopping carts, you want them to buy. That’s why it’s so important to study abandoned cart email examples and learn fax lists to create them yourself.
Abandoned shopping carts can significantly reduce your revenue. People get distracted, frustrated by the checkout process, or nervous about the price. In fact, almost 50% of consumers abandoned their carts in 2024 due to high shipping costs.
Some get disconnected from their internet connections or decide to do some comparison shopping first. The chart below illustrates the percentage of customers who abandon their carts for various reasons.
What Is an Abandoned Cart Email?
An abandoned cart email is an email you send to people who have exited your site without buying the item(s) in their shopping carts.
Offering an incentive is an effective strategy to good medical articles, what are they? remind them of items they wanted to buy and to nudge them back to your site. You can offer a discount or special offer to encourage them to complete the checkout process.
Abandoned Cart Email Statistics
The global cart abandonment rate reached an alarming 70% high in 2023. The chart below shows the worldwide cart abandonment rate over the years:
Image via Statista
The cart abandonment rate also varies by device.
A recent study shows that mobile devices list provider have a higher cart abandonment rate compared to desktops. In 2022, the cart abandonment rate for mobile devices and desktops was 84% and 72% respectively, as shown in the chart below.
Image via Statista
The Cruise and ferry industry had a 98% cart abandonment rate, making it the highest among various industries as you can see below.
Image via Statista
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- 19 Abandoned Cart Email Best Practices to Boost Conversions
What is a Good Abandoned Cart Email Conversion Rate?
Cart abandonment emails convert 1 in every 2 people. And it gets even better.
Automating your cart abandonment emails can boost your conversions. In 2023, automated cart abandonment emails had a 46.6% open rate and a 5.7% click rate as you can see below.
Image via Omnisend
Cart abandonment emails were among the top 5 types of automated emails with a 2.39% conversion rate as shown in the chart below.
Image via Statista
That’s a great place to start, but your results can vary by industry. Test different email layouts, design, and copy to get the best abandoned cart email conversion rate possible.
Abandoned Cart Email Timing: How Many Emails Should We Send to Recover the Most Sales?
Some brands only send one abandoned cart email, but adding three or four to your arsenal can help you recover more sales. Consumers who receive your first email might be too busy or distracted to act. Reminding the consumer multiple times might get a conversion.